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Intellectual contributions and 'gap-spotting'.
- Source :
- Journal of Marketing Management; May2011, Vol. 27 Issue 5-6, p449-457, 9p
- Publication Year :
- 2011
-
Abstract
- An introduction is presented to the articles published in this issue including articles on strategic place-brand management, small business marketing and on research on child consumers and their relationships with parents.
- Subjects :
- MARKETING management
Subjects
Details
- Language :
- English
- ISSN :
- 0267257X
- Volume :
- 27
- Issue :
- 5-6
- Database :
- Complementary Index
- Journal :
- Journal of Marketing Management
- Publication Type :
- Academic Journal
- Accession number :
- 60041222
- Full Text :
- https://doi.org/10.1080/0267257X.2011.562364