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Constituting Marketing and Customer Experiences.

Authors :
Tadajewski, Mark
Hewer, Paul
Source :
Journal of Marketing Management; Oct2012, Vol. 28 Issue 11-12, p1243-1248, 6p
Publication Year :
2012

Abstract

An introduction is presented to articles published in this issue including articles on shopping by persons with disabilities, on consumer attitudes towards brand scandals and on employee motivation of sales personnel.

Subjects

Subjects :
MARKETING research
MARKETING management
CONSUMER research

Details

Language :
English
ISSN :
0267257X
Volume :
28
Issue :
11-12
Database :
Complementary Index
Journal :
Journal of Marketing Management
Publication Type :
Academic Journal
Accession number :
82371724
Full Text :
https://doi.org/10.1080/0267257X.2012.734735
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