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The Philosophy of Branding.

Authors :
Tadajewski, Mark
Source :
Journal of Marketing Management; Jul2005, Vol. 21 Issue 5-6, p659-663, 5p
Publication Year :
2005

Abstract

Reviews the book "The Philosophy of Branding," by Thom Braun.

Subjects

Subjects :
PRODUCT management
NONFICTION

Details

Language :
English
ISSN :
0267257X
Volume :
21
Issue :
5-6
Database :
Complementary Index
Journal :
Journal of Marketing Management
Publication Type :
Review
Accession number :
17339018

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