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The Marketing Code.
- Source :
- Journal of Marketing Management; Nov2006, Vol. 22 Issue 9-10, p1077-1082, 6p
- Publication Year :
- 2006
-
Abstract
- This article presents a review of a book entitled "The Marketing Code," by Stephen Brown.
- Subjects :
- MARKETING
NONFICTION
Subjects
Details
- Language :
- English
- ISSN :
- 0267257X
- Volume :
- 22
- Issue :
- 9-10
- Database :
- Complementary Index
- Journal :
- Journal of Marketing Management
- Publication Type :
- Review
- Accession number :
- 23365649