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The development of marketing management: the case of the USA c. 1910-1940.
- Source :
- Business History; Jul2010, Vol. 52 Issue 4, p679-682, 4p
- Publication Year :
- 2010
-
Abstract
- The article reviews the book "The Development of Marketing Management: The Case of the USA c. 1910-1940" by Kazuo Usui.
- Subjects :
- MARKETING management
NONFICTION
HISTORY
Subjects
Details
- Language :
- English
- ISSN :
- 00076791
- Volume :
- 52
- Issue :
- 4
- Database :
- Complementary Index
- Journal :
- Business History
- Publication Type :
- Review
- Accession number :
- 52444680
- Full Text :
- https://doi.org/10.1080/00076791003765099