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The article focuses on the advertising agency R/GA. The agency is named winner of the publication's 2009 Digital Agency of the Year for its success in the fields of Internet advertising and interactive marketing. It is noted that in a year when most agencies laid off employees, R/GA expanded several of its branch offices and is attempting to recruit 100 new employees.

This article presents information about R/Ga, the advertising agency that won the 2009 Digital Agency of the Year Award. The article presents a description of a typical day at R/GA including a meeting to discuss bugs found in a new Web site for Chanel, a meeting of the creative council to discuss expanding into traditional advertising and to discuss a Nike advertisement with basketball player Kobe Bryant, and a meeting to plan a digital advertisement for ChapStick.

The article focuses on the most significant mass media and marketing innovations in 2008. Listed and discussed are several examples including the impact mass media and the Internet had on the management of the U.S. presidential campaign, National Broadcasting Company's (NBC's) coverage of the 2008 Olympic Games in Beijing, China, as well as NBC's total audience measurement index (TAMI) initiative.

The article discusses brands applications and mobile application networks, including brand applications (apps) for the iPhone. The article discusses the difficulty that brands have in getting noticed in the iTunes App Store and on Facebook. The article lists successful brands and apps including a recipe app from Kraft and a mobile banking app from Bank of America.

The article discusses mobile marketing techniques of brands through iTunes App Store's software applications. The author provides a list of brands who have successfully demonstrated mobile marketing such as food and beverage company Kraft, outdoor apparel company The North Face, and financial service company Bank of America.

Charts are presented evaluating the performance of advertising agencies specializing in Internet advertising in 2008.

A chart is presented evaluating advertising agencies specializing in Internet advertising.

The article focuses on the advertising agency R/GA. The agency specializes in digital communications and Internet advertising and marketing services for clients including Nike and Verizon. Founder and Chief Executive Officer (CEO) Bob Greenberg says that the agency's success is due to its ability to make digital communications a permanent part of its clients' marketing plans. INSET: AT A GLANCE.

The article profiles R/GA, which is "Brandweek's" digital advertising agency of the year for 2008. The company's business practice is notable because it eschews the creation of singular creative representations that dominate traditional advertising by integrating digital platforms for clients. The author details the firm's clients.

The article presents business forecasting for television broadcasting. The rise of technological innovations such as digital video tape recorders and Internet television have altered the habits of television viewers and shattered traditional broadcasting's business model. Television broadcasting is predicted to become more diverse and receptive to small business formation, much like the Internet.

The article profiles advertising agency AKQA, which is the lead global digital advertising agency for the Coca-Cola Company. The agency reached success in 2007, when it added Motorola to its roster of clients and received revenues of nearly $100 million. The author details the reasons that the company has seen such fast growth.

The article discusses why the periodical chose AKQA as the digital advertising agency of the year for 2007. The article explains that AKQA began in 2004, and since launching it has a growing global footprint and a strong client roster, which includes Coca-Cola, AOL, Motorola and Smirnoff. AKQA is located in the Soho district of New York City.

The article discusses the impact of the Internet on the media industry. The Internet is changing media and advertising from a one-to-many, passive proposition to a many-to-many experience focusing on social connectivity. The biggest change in the media industry is how information is accessed, thanks in big part to online social networking web sites such as Google, Facebook, and MySpace. Advertising is also changing with reliance on sites like the video streaming YouTube to increase publicity.

The article focuses on the advertising agency and small business Breakfast. The agency's ability to create advertising campaigns which employ high technology and the Internet in unusual ways due to the technological abilities and design abilities of its employees is discussed. Agency executive Andrew Zolty states that the company is not interested in doing conventional Internet advertising or Web site design work, preferring to focus on innovation.

The article focuses on the Internet marketing agency Buddy Media. The company's core business of consulting with corporations on the management of their Web sites and in the use of social media is discussed. It is noted that a plurality of Buddy Media's clients are advertising agencies. The hotel company Starwood's use of computer software designed by Buddy Media is cited as an example of the firm's services.

The article offers information on Breakfast, one of the six insurgents chosen by "Brandweek" magazine's 2010 Creative Agency and Media Agency of the Year award. It highlights the company's role in blurring the boundaries between virtual and real worlds. Co-partners at the firm are Andrew Zolty, Matias Gunneras and Michael Lipton. The company was launched in January 2010 and first garnered attention with a bicycle ride which was turned into a tweeting machine collecting data from weather conditions to location to speed.

The article offers information on Buddy Media, one of the six "insurgents" chosen by "Brandweek" magazine's 2010 Creative Agency and Media Agency of the Year award. The three-year-old firm offers tools for brands to manage their pages. With 115 employees and 33 million U.S. dollars in venture capital funding, Buddy Media has a customer base consisting mostly of advertising agencies. The company's chief executive officer is Michael Lazerow.

The article discusses developments in computer location services. At issue is a business rivalry between Foursquare, a New York City based location service, and Facebook, an Internet social networking web site. A number of topics are addressed including new products from Foursquare, the influence Facebook wields in the marketplace, and the move away from gaming applications.

The article reports on the updated check-in service of Foursquare which is set to be launched in January 2011. Considered a strategy to compete with Facebook Places, the update centers on the utility of the service to discover new places and minimizes game features such as the leader board, mayors and badges. According to Naveen Selvadurai, one of the co-founders of Foursquare, the updated system aims to resemble the collaborative filtering services of Netflix and Amazon. Foursquare has also made changes to its service in September 2010.

The article examines comedians and other entertainers who have attracted large audiences to Internet videos they post on the Web site YouTube, operated by the Internet industry firm of the same name. It is noted many of these videos have larger audiences than most cable television programs. The use of popular YouTube personalities such as Justine Ezarik, the comedians Rhett & Link and cosmetics expert Michelle Phan in Internet advertising is considered.

The article looks at the leading brands featured on YouTube. YouTube personalities receive advertising revenue deals from Google, commanding up to 20,000 U.S. dollars for one branded video. Tom Picket, online sales and operations director at YouTube, Google distributes 100,000 U.S. dollars annually to several YouTube personalities. Among the leading YouTube brands include iJustine, Rhett & Link, and Smosh.

The article features five media executives under the age of 30 who are influencing digital trends. Stickybits chief executive officer (CEO) Billy Chasen conceptualized Stickybits, an application which attaches digital information to real-world objects. Foodspotting founder Soraya Darabi has sealed a deal with both Zagat and The Travel Channel for Foodspotting, a mobile application in which people share their favorite restaurant dishes. Ben Lerer is co-founder of Thrillist, a city guide for young men.

The article discusses brands that have successfully utilized advertising campaigns for mobile communication platforms. The author comments on how electronics retailer Best Buy has created gaming and motion picture apps for mobile devices. The soft drink firm Pepsico created initiatives such as Pepsi Loot, which rewards customer loyalty with music downloads. A mobile platform designed by the interactive service firm Schematic for the Fresh Direct grocery service is described.

The article focuses on the success of three companies in using mobile platforms to solve real problems for their customers and differentiate their products and services. It describes the Movie Mode initiative of Best Buy which allows consumers to bookmark movies' titles during previews, preorder them from Best Buy or order the soundtrack of each movie. It offers an overview of the Pepsi Loot, a brand location-based service launched by Pepsico. It discusses the mobile extension of Web grocery service Fresh Direct developed by Schematic.

The article discusses business planning at Internet industry company Google Inc. The firm has had mixed results in expanding its operations into areas not related to its Web search engine which dominates that market. Entrepreneur Mark Cuban states that Google's huge cash flow from Web search-based Internet advertising allows it to attempt new ventures without immediate success.

The article focuses on how Internet search and cloud computing company Google has struggled to expand into other markets besides Internet searching. Examples of Google's business failures include in-game advertising through the acquisition of Adscape Media and its attempt at virtual communities through its Lively program.

The article focuses on Internet display advertising on Web sites. Display advertising has come to account for far less advertising spending and revenue than advertising linked to Internet searches. The development of automated Internet advertising exchanges, which will allow advertisers to more narrowly target their display advertising, may halt its decline.

The article examines the use of so-called "social media," a term encompassing online social networks and microblog services such as Twitter and Facebook, in Internet marketing. Corporations are increasingly investing in such marketing as an alternative to advertising in traditional mass media, despite uncertainty as to its rate of return. PepsiCo, which has made a large commitment to social media, is one of the companies used as an example.

The article focuses on Internet banner and display advertising. Such advertising accounts for less than a third of all Internet advertising sales, having been supplanted by advertising linked to Internet searches. Automated advertising exchanges, which allow purchasers of advertising to place display advertising on Web sites appealing to their target markets, have been introduced in an effort to boost display advertising sales.

The article examines the use of online social networks such as Facebook or Twitter in Internet marketing. Many large corporations are making significant financial investments in the use of such marketing, although it has yet to demonstrate the rate of return generated by traditional advertising. Among the companies used as an example of this trend is Pepsico.

The article discusses the promotional use of social media by corporate sponsors of the 2010 Winter Olympics in Vancouver, British Columbia. Samsung will have people use blogs and the Twitter messaging service to record their experiences at the event. Panasonic will host a blog that details the experiences of five Olympic athletes.

The article examines corporate marketing linked to the 2010 Winter Olympics in Vancouver, British Columbia. Advertising media planning of the event's official corporate sponsors such as Visa Inc. are discussed. While the bulk of marketing related to the Games will consist of television advertising, there will also be an increase in Internet marketing.

The author reports that the web publishing of Turner Network will now include a tool called Nexus that will help Turner's sales force partner with clients in planning advertising. The program will allow the sales team to show specific programming along with data about their audiences from previous campaigns.

The article focuses on advertising executive Bryan Weiner, President of the advertising agency 360i. Weiner is named a winner of one of the publication's 2009 Media All-Star awards. He is cited for his firm's work in enabling marketers to develop the most effective Web search based Internet advertising.

The article profiles Bryan Wiener, president of digital media agency 360i. The author mentions that the company started out figuring the algorithms of internet searching to attract consumers. The company's clients, such as Saks Fifth Avenue and NBC Universal, depend on 360i to help them place high in search listings and to navigate the advertising auctions of search engines like Yahoo and Google to determine their placement.

The article examines the use of data generated by online social networks in marketing research. The communication patterns of members of such networks are considered valuable information by advertisers seeking to improve target marketing. Research on more traditional social networks indicates that consumers are much more likely to purchase a product or service that was recommended by other members.

The article focuses on using information about consumers' online social networks, like those through Web site Facebook.com, to market products that a consumer has shown interest in to other members of that consumer's social network. Research by AT&T Labs Research indicates that friends tend to shop alike, and online social networks make it easy for marketers to target consumers' friends. Companies like iCrossing, Lotame, and 33across plan to mine social networking data for social targeting.

The article focuses on efforts by Internet search engine firms such as Google and Yahoo to offer advertising with video and audio content as more of their users seek video on the Web. Google users who typed in the name of motion picture character "Jason Bourne" saw a picture of the actor Matt Damon, who plays the role, appear in the banner advertising space. Analysts said Google's next step will be to show advertisements on search result pages.

The article examines the failure of Bud.tv, a branded Internet video entertainment channel created by Anheuser-Busch in an interactive marketing endeavor aimed at young men. The site has been pulled for a redesign, after the number of viewers fell too low to be measured in April 2007. Content on Bud.tv could not be transferred to online video social networks, nor was it available for iPod downloading.

The article discusses the interactive advertising agency R/GA, which was chosen by the periodical "MediaWeek" as the interactive agency of the year. The chief executive officer of the agency is Bob Greenberg. R/GA handles the advertising for brands like Avaya, Nike, Nokia, and L'Orél Paris. R/GA's use of technology in advertising is discussed.

The article looks at "Brandweek's" 2006 winner of the Interactive Agency of the Year Award, R/GA, the New York-based agency run by Bob Greenberg. According to the article, R/GA's solid performance is a testament to the agency's unique approach, making technology the equal of creativity. One challenge facing R/GA is increasing its global footprint. Greenberg is eyeing a presence in China to serve clients in the run-up to the 2008 Olympic Games.The article discusses the digital expertise of R/GA.

The article focuses on the advertising agency Tribal DDB. Matt Freeman, chief executive of Tribal DDB, was recruited from Modem Media in 1998. Some of the clients of Tribal DDB include McDonald's, Pepsi and Philips. The estimated revenue of the company in 2005 is cited. The factors that led to the success of Tribal DDB are discussed.

The article highlights the success of Tribal DDB in the interactive advertising arena. As Web advertising spending begins to rise, Tribal DDB clients like McDonald's, Pepsi and Philips are using the Internet as a place to drive deeper interaction with their customers. The agency was also able to use its global reach to expand business with existing clients, adding Dell duties in Asia and Johnson & Johnson in Europe.

Focuses on the attitude of users over content Web sites. Efforts of Web publishers to attract new users; Importance of search engines to Web publishing business; Information on the major source of traffic for Web publishers.

Reports on the plans of America Online (AOL) to leverage its trove of Time Warner media content as part of its expansion agenda as of June 13, 2005. Information on the AOL portal; Growth of online advertising revenue; Optimism of media agency executives about the decision of AOL.

Provides information on several advertising agencies that are making advancement in interactive advertising campaigns in the U.S. as of February 2005. R/GA; Tribal DDB; Organic; Agency.Com.

Provides information on several advertising agencies that are making advancements in interactive advertising campaigns in the U.S. as of February 2005. R/GA; Tribal DDB; Organic; Agency.Com.

The article focuses on the online journalism company The Daily Beast, noting that the company's Web site has a relatively small audience and its difficulty in selling Internet advertising.

The article focuses on the Internet industry firm AOL, discussing the sharp decline in revenue of Advertising.com, the company's Internet advertising marketing division, in the fourth quarter of 2010.

The article discusses the problems faced by "The Daily Beast," an online news reporting and commentary site. While it is staffed by well-known writers including Peter Boyer of "The New Yorker" and Wayne Barrett of "The Village Voice," the site is allegedly not drawing much audience. Its other problem is its unprofitability. According to the article, the site has separated from the online advertising system and sells only premium custom placements.