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Tribal DDB.

Authors :
Morrissey, Brian
Source :
MediaWeek. 1/16/2006, Vol. 16 Issue 3, p14-15. 2p. 1 Color Photograph.
Publication Year :
2006

Abstract

The article focuses on the advertising agency Tribal DDB. Matt Freeman, chief executive of Tribal DDB, was recruited from Modem Media in 1998. Some of the clients of Tribal DDB include McDonald's, Pepsi and Philips. The estimated revenue of the company in 2005 is cited. The factors that led to the success of Tribal DDB are discussed.

Details

Language :
English
ISSN :
1055176X
Volume :
16
Issue :
3
Database :
Academic Search Index
Journal :
MediaWeek
Publication Type :
Periodical
Accession number :
19494259