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Breakfast.

Authors :
Morrissey, Brian
Source :
Brandweek. 12/20/2010, Vol. 51 Issue 45, p28-29. 2p. 3 Color Photographs.
Publication Year :
2010

Abstract

The article offers information on Breakfast, one of the six insurgents chosen by "Brandweek" magazine's 2010 Creative Agency and Media Agency of the Year award. It highlights the company's role in blurring the boundaries between virtual and real worlds. Co-partners at the firm are Andrew Zolty, Matias Gunneras and Michael Lipton. The company was launched in January 2010 and first garnered attention with a bicycle ride which was turned into a tweeting machine collecting data from weather conditions to location to speed.

Subjects

Subjects :
ADVERTISING awards

Details

Language :
English
ISSN :
10644318
Volume :
51
Issue :
45
Database :
Academic Search Index
Journal :
Brandweek
Publication Type :
Periodical
Accession number :
57095909