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Your search keyword '"MARKETING strategy"' showing total 172 results
Start Over Descriptor "MARKETING strategy" Search Limiters Available in Library Collection Publication Type Book Reviews Publication Type Reviews
172 results on '"MARKETING strategy"'

1. Courtside to Catwalk.

Author

Zhang Shasha

Subjects
*BRAND name products, *MARKET share, *BRANDING (Marketing), *MARKETING strategy, *CLOTHING & dress
Abstract

The article discusses the surging demand for sports fashion in China and its impact on the consumer landscape. It highlights the shift towards niche sportswear becoming an integral part of China's fashion scene, with brands like Arc'teryx and Salomon gaining popularity among trendsetters. The rise of athleisure, driven by factors such as increased health awareness and social media promotion, has led to significant growth in the outdoor apparel market. Domestic sportswear brands, like ANTA, are also competing with international brands for market share and are focusing on product innovation and effective marketing strategies. [Extracted from the article]

Published
2023

11. Unions and Employment in a Market Economy: Strategy, Influence and Power in Contemporary Britain.

Author

McCartney, Ian

Subjects
CAPITALISM, MARKETING strategy, EMPLOYMENT, LABOR unions, POSTWAR reconstruction
Abstract

It was a real privilege when approached by the I British Journal of Industrial Relations i to review Andrew Brady's critical new study of the shifting sands of trade union-Labour Party relations over the past 50 years or so. These were lessons well learnt by the Labour leaderships during periods of major economic and social change, and the corresponding inability of the Labour movement to see off the right-wing laissez faire Tory Governments until the 1997 General Election. At this point, I hope the new Labour Prime Minister, Chancellor and other senior members of the Cabinet read the Brady analysis and will along with the trade union leaders, whether affiliated to the Labour Party or not, carefully consider those historic lessons. [Extracted from the article]

Published
2020
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12. Creating Market Insight.

Author

Mouncey, Peter

Subjects
MARKETING strategy, NONFICTION
Abstract

The article reviews the book "Creating Market Insight," by Brian Smith and Paul Raspin.

Published
2009
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17. Relentless: The Japanese Way of Marketing.

Author

Kotabe, Masaaki and Clark, Terry

Subjects
MARKETING strategy, NONFICTION
Abstract

The article reviews the book "Relentless: The Japanese Way of Marketing," by Johnny K. Johansson and Ikujiro Nonaka.

Published
1997
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18. Book reviews.

Subjects
MARKETING strategy, NONFICTION
Abstract

The article reviews the book "Managing Imitation Strategies: How Later Entrants Seize Market Share from Pioneers," by Steven P. Schnaars.

Published
1995

26. How to Compete in a Global Education Market Effectively: A Conceptual Framework for Designing a Next Generation eEducation System (Book).

Author

Huang, Wayne, Yen, David C., Lin, Z. X., and Huang, J. H.

Subjects
COMPUTER assisted instruction, INTERNET in education, BUSINESS intelligence, MARKETING strategy, EDUCATIONAL technology, COMPUTER assisted research
Abstract

Computer-aided instruction (CAI) has existed for decades. Its third generation system using Internet and Web technologies to deliver university education (so called virtual universities) has been a hot research topic in recent years. However few such virtual universities have been as successful as expected. Why didn't eEducation systems turn out to be a silver bullet for virtual universities as expected? What are components and elements that have been missed in current eEducation systems? How can we learn from past experience and lessons so that a conceptual framework could be proposed to design a better next generation eEducation system that could help universities and corporations to gain competitive advantages in a global education market? This research paper tries to explore these important issues. Based upon a comprehensive literature review, a conceptual framework is proposed with the aim of guiding the design of a next generation eEducation system. [ABSTRACT FROM AUTHOR]

Published
2004
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33. Marketing Straight to the Heart.

Author

Abyrab, M.J.

Subjects
MARKETING, NONFICTION
Abstract

Reviews the book "Marketing Straight to the Heart," by Barry Feig.

Published
1999

35. SUCCESSFUL MARKETING STRATEGIES.

Author

Shawver, Donald L. and Taylor, James D.

Subjects
MARKETING strategy, NONFICTION
Abstract

The article presents a review of the book "Successful Marketing Strategies," by Jon Udell.

Published
1973

37. PRODUCT/SERVICE STRATEGY.

Author

Buzzell, Robert D.

Subjects
MARKETING strategy, NONFICTION
Abstract

This article presents a review of the book "Product/Service Strategy," by Richard T. Hise.

Published
1978
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41. PROMOTIONAL STRATEGY.

Author

Venkatesan, M.

Subjects
MARKETING strategy, NONFICTION
Abstract

The article presents a review of the book "Promotional Strategy," by James F. Engel, Hugh G. Wales and Martin R. Warshaw.

Published
1972
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48. Review: Bad Science by Ben Goldacre.

Author

Bond, Michael

Subjects
*MARKETING strategy, *NONFICTION
Abstract

The article reviews the book "Bad Science," by Ben Goldacre.

Published
2008

49. Tapping the Wisdom of Crowds, Step by Step.

Author

Green, Heather

Subjects
MARKETING strategy, NONFICTION
Abstract

The article reviews the book "Crowdsourcing: Why the Power of the Crowd is Driving the Future of Business," by Jeff Howe.

Published
2008

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