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Creating Market Insight.
- Source :
- International Journal of Market Research; 2009, Vol. 51 Issue 4, p565-567, 3p
- Publication Year :
- 2009
-
Abstract
- The article reviews the book "Creating Market Insight," by Brian Smith and Paul Raspin.
- Subjects :
- MARKETING strategy
NONFICTION
Subjects
Details
- Language :
- English
- ISSN :
- 14707853
- Volume :
- 51
- Issue :
- 4
- Database :
- Complementary Index
- Journal :
- International Journal of Market Research
- Publication Type :
- Review
- Accession number :
- 42537112
- Full Text :
- https://doi.org/10.2501/S1470785309200797