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Marketing strategy: the challenge of the external environment.

Authors :
Neil, David
Source :
International Journal of Market Research; Spring2000, Vol. 42 Issue 2, p249-250, 2p
Publication Year :
2000

Abstract

The article reviews the book "Marketing Strategy: The Challenge of the External Environment," by David Mercer.

Subjects

Subjects :
MARKETING strategy
NONFICTION

Details

Language :
English
ISSN :
14707853
Volume :
42
Issue :
2
Database :
Complementary Index
Journal :
International Journal of Market Research
Publication Type :
Review
Accession number :
4942385

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