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COMPETITIVE MARKETING STRATEGY FOR EUROPE: DEVELOPING, MAINTAINING AND DEFENDING COMPETITIVE ADVANTAGE (Book Review).
- Source :
- Journal of International Marketing; 1995, Vol. 3 Issue 3, p115-117, 3p
- Publication Year :
- 1995
-
Abstract
- The article reviews the book "Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage," by Linden Brown and Malcolm H. B. McDonald.
- Subjects :
- MARKETING strategy
NONFICTION
Subjects
Details
- Language :
- English
- ISSN :
- 1069031X
- Volume :
- 3
- Issue :
- 3
- Database :
- Complementary Index
- Journal :
- Journal of International Marketing
- Publication Type :
- Review
- Accession number :
- 4457729
- Full Text :
- https://doi.org/10.1177/1069031X9500300309