COMPETITIVE MARKETING STRATEGY FOR EUROPE: DEVELOPING, MAINTAINING AND DEFENDING COMPETITIVE ADVANTAGE (Book Review).

MLA

Eroglu, Sevgin, and Erdoğan Kumcu. “COMPETITIVE MARKETING STRATEGY FOR EUROPE: DEVELOPING, MAINTAINING AND DEFENDING COMPETITIVE ADVANTAGE (Book Review).” Journal of International Marketing, vol. 3, no. 3, Sept. 1995, pp. 115–17. EBSCOhost, https://doi.org/10.1177/1069031X9500300309.

APA

Eroglu, S., & Kumcu, E. (1995). COMPETITIVE MARKETING STRATEGY FOR EUROPE: DEVELOPING, MAINTAINING AND DEFENDING COMPETITIVE ADVANTAGE (Book Review). Journal of International Marketing, 3(3), 115–117. https://doi.org/10.1177/1069031X9500300309

Chicago

Eroglu, Sevgin, and Erdoğan Kumcu. 1995. “COMPETITIVE MARKETING STRATEGY FOR EUROPE: DEVELOPING, MAINTAINING AND DEFENDING COMPETITIVE ADVANTAGE (Book Review).” Journal of International Marketing 3 (3): 115–17. doi:10.1177/1069031X9500300309.