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The Manager's Guide to Competitive Marketing Strategies (2nd edition).

Authors :
Hoványi, Gábor
Source :
European Journal of Marketing; 2001, Vol. 35 Issue 1/2, p214-214, 5p
Publication Year :
2001

Abstract

The article reviews the book "The Manager's Guide to Competitive Marketing Strategies," 2nd edition by Norton Paley.

Subjects

Subjects :
MARKETING strategy
NONFICTION

Details

Language :
English
ISSN :
03090566
Volume :
35
Issue :
1/2
Database :
Complementary Index
Journal :
European Journal of Marketing
Publication Type :
Review
Accession number :
18526870

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