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MARKETING IN THE CONTEMPORARY PROCESSES OF CREATING VALUE FOR THE CUSTOMER AND THE FIRM.

Authors :
Szymura-Tyc, Maja
Source :
Journal of Economics & Management; 2007, Vol. 3, p121-124, 4p, 1 Black and White Photograph
Publication Year :
2007

Abstract

The article reviews the book "Marketing in the Contemporary Processes of Creating Value for the Customer and the Firm," by Maja Szymura-Tyc.

Subjects

Subjects :
MARKETING strategy
NONFICTION

Details

Language :
English
ISSN :
17321948
Volume :
3
Database :
Complementary Index
Journal :
Journal of Economics & Management
Publication Type :
Review
Accession number :
35589756

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