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Demystifying expert branding.

Authors :
Karlsdóttir, Charlotta
Source :
Ephemera: Theory & Politics in Organization. Feb2014, Vol. 14 Issue 1, p151-157. 7p.
Publication Year :
2014

Subjects

Subjects :
*MARKETING strategy
*NONFICTION

Details

Language :
English
ISSN :
20521499
Volume :
14
Issue :
1
Database :
Academic Search Index
Journal :
Ephemera: Theory & Politics in Organization
Publication Type :
Review
Accession number :
94930194

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Authors Abstract Subjects Details