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How to Develop a Strategic Marketing Plan. A Step-by-Step Guide.

Authors :
Kárpati, László
Source :
European Journal of Marketing; 2001, Vol. 35 Issue 11/12, p1398-1402, 5p
Publication Year :
2001

Abstract

Reviews the book "How to Develop a Strategic Marketing Plan. A Step-by-Step Guide," by Norton Paley.

Subjects

Subjects :
MARKETING strategy
NONFICTION

Details

Language :
English
ISSN :
03090566
Volume :
35
Issue :
11/12
Database :
Complementary Index
Journal :
European Journal of Marketing
Publication Type :
Review
Accession number :
6424033

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