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This article presents information on the Hard Rock Cafe, situated in Manhattan, New York. This restaurant expects to do $1.2 million pretax on sales of $7 million in 1984, with pretax margins of 17%. That compares happily with an industry average of 4.2%. The restaurant owner Issac Tigrett says that savvy marketing, is the marketing strategy of the cafe. It also helps to have such partners as Yul Brynner and Dan Aykroyd, who have put not only their money but also their social cachet on the line. Convinced that London, England was ready for American hamburgers and ribs, Tigrett and partner Peter Morton opened the cafe in June 1971. The two had $45,000 in funding--$5,000 each and a $35,000 loan from a European bank.

The article offers information on the advertising campaigns used by Queens Library in New York to reach elusive non-users. It states that people between the ages of eighteen and thirty-four are difficult to reach for they are not aware what a public library has to offer. It cites the efforts of Queens Library to change the mistaken perceptions of non-users on public libraries through its advertising campaigns. The said advertising campaigns include the Find Love @ Queens Library advertisement, the Whet Your Taste Buds advertisement, and the Hip-Hop Headquarters. It notes that the arresting image of a female vampire which satisfies herself by biting her half-clothed male companion is projected in the Love @ Queens Library ad.

The article reports on the strategy of disc-jockey (DJ)-centered retailer I DJ Now to launch a two-night customer appreciation event entitled "Meet the DJs: A Night at I DJ Now" in Long Island, New York. The event featured high-profile DJs and showcased the talent of the dance club community. Robert Marsh, president of I DJ Now, anticipated that the event will expand its customer base as well as marketing sales.

The article focuses on different sales technique used by business owners in New York City. It has been stated that good customer relations and effective marketing strategy are important in the growth of business. Accordingly, business owners in New York City think of the best ways to promote their products to buyers, including the use of advertisements in different publications. This article also presents a script from a play which shows how a seller persuade a buyer to buy something from her.

The article focuses on the in-store promotions used by Curtice-Burns Inc. (CB) for its food business in Rochester, New York. The strategy was implemented after discovering the bad impact of the merger mania on the company. Incoming CB president David J. McDonald said that with the new strategy, the company becomes a tough competitor. Prior to this promotion, CB had offered to donate a percentage of its profits to charities.

The article reports on the marketing strategy of General Foods (GF) Corp. executive Gerry R. Saltzgaber in White Plains, New York to improve theme meals and settings with the ambience of an African safari or Hawaiian feast. It states that Saltzgaber's move aims to help GF's Institutional Food Service Division to sell more of its brands including Maxwell House Coffee, Jell-O, and Cool Whip. It mentions that GF supplies free recipes and other decorated materials along with the products they offer.

The article presents information on the marketing strategies of low-markup retailers to spread discount gospel. It discusses the expanded furniture department of New York based discount department store chain of Masters Inc. It reports that Schick Inc. and Benrus Watch Co. have cut profit margins on their products to substitute dollar profits on increased volume for higher markup. However the National Retail Merchants Association suggests the reorganization of retail staff and executives.

The article focuses on the sales promotion, Mike Ro Classic by Whitestone, New York City-based beverage supplier, Glaceau. The promotion is a friendly competition between teams of employees at Glaceau. It is also a grass-roots guerilla-marketing strategy that includes samplings from a mobile Glaceau Tasting Vehicle. The goal of the promotion for 2005 is to increase sales in some parts of the U.S.

The article discusses the rapid expansion and growth of intercity bus service due to high demand for cheap travel in New York. It says that dozens of small and independent bus companies have emerged and online ticketing started to better serve customers, specifically those who are working professionals. It states that new companies such as Bolt-Bus and Megabus has began a new service by offering Wi-Fi service and promotional strategies such as selling the first seats for only a dollar.

The article reports on the marketing strategy used by Blossom Flower store to celebrate the Valentine's Day in New York. Kevin Kegan, president of Blossom Flower, the store is the only one in the state which does the strategy of selling Ecuador-grown roses during Valentine's Day. Moreover, it asserts that aside from flowers, personalized heart-shaped cakes are in high demand.

The article reports on a holiday-inspired event used to promote electronic products sold by Samsung Electronics Co. Ltd. in New York City in July 2008. The company event featured cellular telephones, televisions and other electronic equipment in preparation for the Christmas buying season. The strategy is intended to boost holiday sales among consumers and year-end purchases by enterprise buyers. Stephen Weinger, a marketing manager for Samsung, stresses that the new notebook computers feature NAND-based solid state drives (SSDs) for which there is an increasing demand.

The article focuses on the 17th National Fashion & Boutique Show at the Coliseum in New York City. The four days National Fashion & Boutique Show has been participated by 1200 exhibitors and 40,000 plus retailers. Details related to the marketing strategies of several marketing personnel to pursue the customers are discussed.

The article focuses on the creation of a marketing plan in New York. The author discusses the key points to consider in making a marketing plan for the business which include setting aside an operating budget for marketing, figuring out the target market, and look for ways to reach the target market. It suggests that reaching out to people working in publications and websites will help an entrepreneur work out the maketing plan.

The article presents the author's advice on how to manage the seasonal slowdown in operations at the end of the third quarter of 2009 in Westchester County, New York. She offers several solutions on how to draw in customers including early promotional programs, membership clubs and sales promotion through the Internet. She stresses that sales promotion is a year-round responsibility and suggests to set aside aside reserve funds from high months.

The article discusses the ways on how small businesses can optimize their sales approach in Westchester County, New York. The author states that small business can attain success by focusing of the basic elements of operation, including sales skills, competence, effective strategy a well as the balance of sales and marketing efforts. It also offers information on the rating system that can help assess sales strategy and business ability.

The article provides information on how to successfully promote a business during trade shows and business expos in New York. Companies are suggested to send a pre-event notice to their entire database of clients and prospects with their respective booth numbers for the event. They must have a survival kit for the event, which includes extra business cards, extra promotional materials and notepads.

The article discusses the strategy applied by Peter Fasulo, head of PJF Sales Training in Babylon, New York, on boosting company's sales. He has employed a systematic marketing plan, after his print advertising came up with little success, by opening a firm that offers half-day seminars to attract decision makers, business owners, and company vice presidents of sales. It is noted that in one year his sales training has accumulated high revenue.

The article focuses on the marketing strategies applied by companies to sell its products and services in Long Island, New York. Accordingly, some companies use special effects to sell online, while others are finding success by focusing on more old-fashioned technologies. Joseph Curly, senior e-marketing coordinator at Nassau Educators Federal Credit Union, shared that his firm uses a practical, simple web site and advertises products within emails about financial information sent to clients.

The article reports on the marketing strategy used by Gary Burke, owner of Motorworks in Westbury, New York. To market its Miles Electric Vehicles (MEVs), Motorworks moved to a new facility on Sunrise Highway in Amityville. In addition, Burke and his team were marketing the automobiles to airports, shopping malls, parks departments, college and corporate campuses, and public arenas.

The article highlights the growth of trade shows as a way for small businesses to promote their products and services in New York. For instance, New York Barrier Reef Pools and Custom Masonry exhibits at tradeshows for a one-on-one and personal time in front of prospects. Consumer shows are booming, with attendance nearing 5.6 million in 2006.

The article reports that while researching a way to help a client keep in contact with her customers, New York-based brand consultant and graphic designer Fveraldo Gallimore has designed electronic greetings with companies in mind. His Gallery Box Collection of e-cards feature a mosaic of photos that illustrate different concepts. The Business Etiquette package includes birthday, congratulatory, and thank-you greetings. He offers three lines of personalization including a corporate logo and the cards can be sent unlimited times for a single fee.

This article reports that bakers at Custom Cookies, based in Brooklyn, New York City, will give hungry customers something to marvel before they start to munch by placing a company's logo directly on sugar cookies or on chocolates. From the time the customers open the box to the moment they finish the last crumb, they will be reminded of the company's marketing efforts.

Focuses on the fashion show of Giorgio Armani held in New York City in October 2004. Celebrities who participated in the show; Attendance of Armani in the promotion of the book "Oscar Night: 75 Years of Hollywood Parties," by Graydon Carter; Marketing strategy of Armani.

The article focuses on the marketing strategy of Houlihan's Restaurants Inc. in the New York area. Their 1990 sports calendar features some models and some serious working women. Response to the calendar has been very good. The chain decided on the calendar because sports are popular with Houlihan's target audience. The calendar portrays 12 popular sports. There are also a few sports trivia questions and coupons for discounts on Houlihan's dinner and lunch items. The chain was looking for a promotion with longevity and the monthly coupon offers provided that. Customers receive one of the calendars with every purchase of over $20.

The article reports the increased same-store sales of retailers in New York. This is attributed to the maintenance of their pricing and promotional activity. For instance, the Johnson Redbook Retail Sales Index declines at 1.5% in the third week of the four-week retail month. It points out that the demand for seasonal apparel and other spring goods varies according to region.

This article reports on the independent marketing approach of the Bill Blass New York showroom in New York City. The direct-sales brand is not sold in department or specialty stores. Rather, independent sales consultants hold trunk shows in their homes, inviting their friends and neighbors to shop. Blass International in 2006 licensed Bill Blass New York, the first direct-sales designer collection.

This article reports that as the 2008 New York Gift Week approaches, show organizers and showroom buildings are putting their new marketing campaign, "New York Market: Built for Business" to work. Although show executives have long cooperated on certain show logistics, such as transportation between sites and combined directories, the new effort integrates individual marketing strategies to benefit both retailers and exhibitors.

The article reports on the marketing campaign launched by the city of Syracuse, New York to promote the city as a prime manufacturing location based on the quality of its water. It is stated that the campaign, which is designed to market the new Clay Business Park, highlights the fact that the area has an access to 8 million gallons per day of high-quality, low-priced water from Lake Ontario. Other information concerning the campaign is elaborated.

The article presents information on the NYC Sundays Stays promotion developed by New York City's marketing and tourism organization NYC & Co. The promotion is offering discounts of at least 20% off room rates, plus special amenities for guests who spend a Sunday night at participating hotels. It targets regional visitors from the tri-state area as well as business travelers and New York City residents. The initiative was launched as Sunday hotel occupancy rates in the city drop an average of 20 percentage points from Saturday night occupancy rates.

The article reports developments concerning the increase in sales of retail stores during the second week of February 2007 in New York. Johnson Redbook Index has reported that same-store retail stores gained 2.9% during the week, helped by a pair of sales promotions for Valentine's Day and President's Day.

Reports on the trend of offering services as part of marketing strategies for products. Free haircuts offered by Crown Royal whisky; Space leases offered by Location NYC in Manhattan, New York City for use in marketing promotions; Tie-ups with the Crown Royal promotion arranged by Location NYC.

Reports on the use of fashion in the back-to-school promotions of beauty retailers in New York in 2004. Explanation of WSL Strategic Retail president Wendy Liebmann; Expectation on the sales of school supplies; Products included in the promotions.

This article looks at the marketing effort made by Nynex Corp. as of August 22, 1994 to maintain the position of its Yellow Pages directory in the market. The promotion of Nynex offers $25,000 in prizes for consumers willing to solve The Case of the Missing Diamond mystery. The company aims to draw attention to the depth of information in its directories, which is being attacked by small players in local markets. According to Sally Millice, associate director of advertising and promotion for Nynex, this kid of strategy will make consumers understand the superiority of the Yellow Pages. The promotion will begin in Utica and will move elsewhere in New York State.

This article reports on the move of Diners Club International, a credit card company based in New York City, to target its latest promotion at existing credit card customers in an effort to increase sales volume. It presents information on the Diners Club Dividends and Sweepstakes Program. Diners Club senior vice president Walter H. Roder said that the promotion is an easy way to shift volume from other sources to the company's card without asking a card member to do a lot more spending.