OMG Ashton Kutcher is, like, a business guy! LOL: Or, how firms can adapt marketing communications to the Twitter generation.

The article focuses on the adaptation of the marketing communications to the Twitter generation in Hudson, New York. It says that the use of social media tools such as Twitter helps to enhance the brand and generate additional sales. It features actor Ashton Kutcher, along with his innovative use of the Twitter platform. It mentions the five rules with regards to the use of social and media-related sites including the choice of social media, opportunities for integration, and incorporate employees by encouraging access and development.