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Fashion to Drive B-T-S Beauty Sales.

Authors :
Brookman, Faye
Source :
WWD: Women's Wear Daily; 8/20/2004, Vol. 188 Issue 38, p9-9, 1/2p, 2 Black and White Photographs
Publication Year :
2004

Abstract

Reports on the use of fashion in the back-to-school promotions of beauty retailers in New York in 2004. Explanation of WSL Strategic Retail president Wendy Liebmann; Expectation on the sales of school supplies; Products included in the promotions.

Subjects

Subjects :
SALES promotion
HYGIENE products
RETAIL industry
MARKETING strategy

Details

Language :
English
ISSN :
01495380
Volume :
188
Issue :
38
Database :
Complementary Index
Journal :
WWD: Women's Wear Daily
Publication Type :
Periodical
Accession number :
14267286

Tools

Authors Abstract Subjects Details