Diners Club effort aims to up card use.

This article reports on the move of Diners Club International, a credit card company based in New York City, to target its latest promotion at existing credit card customers in an effort to increase sales volume. It presents information on the Diners Club Dividends and Sweepstakes Program. Diners Club senior vice president Walter H. Roder said that the promotion is an easy way to shift volume from other sources to the company's card without asking a card member to do a lot more spending.