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Byline: Erika Wheless About two months after it brought back the Hamburglar, McDonald's is putting the spotlight on another one of its classic characters--Grimace. The 52-year-old jolly purple blob takes [...]

Byline: Simon Dumenco What does it take to really, truly reimagine a brand? And which major American brands most urgently need to be reimagined? Here are my thoughts--and my (sad, [...]

The impact of advertising strategies of McDonald's Corp., on obesity related cases in Pelman v. McDonald's Corp., is examined.

Born and raised on New York's Upper West Side, Irwin Kruger spent his youth riding the city's subway. Although he didn't know it at the time, that experience eventually would [...]

Armed with one of the world's top 20 corporate advertising war chests, McDonald's Corp. has introduced millions of consumers to such memorable ad slogans as 'You deserve a break today' [...]

After 30 years in sales, 52-year-old Ray Kroc knew a good deal when he saw it. The year was 1954. Kroc, a hardworking foodservice equipment salesman from the suburbs of [...]

Mike Roberts: President, Chief Operating Officer As McDonald's celebrates its 50th anniversary, Mike Roberts, president and chief operating officer, says that one of the burger giant's great accomplishments is the [...]

McDonald's has rolled out an integrated campaign that aims to build trust in the brand by addressing concerns about the way its food is made. The fast-food chain launched the [...]

The origins of the Ronald McDonald House, the cornerstone program of Ronald McDonald House Charities, can be traced back to a 1970s fund-raising effort launched to help one hospital and [...]

Social media is gaining popularity in the biggest US sporting event, but measurement remains difficult. The confusion surrounding which brand won the Super Bowl social media battle is indicative of [...]

Editor's note. This ran the Friday before the Super Bowl at liveactionnews.org In the midst of the trashy ads that tend to fill TV screens on Super Bowl Sunday, a [...]

2 1/2 Stars MCDONALD'S LEO BURNETT Copyright 2015 Crain Communications Inc. All Rights [...]

Byline: Maureen Morrison THE LATEST ITERATION of McDonald's brand refresh will feature its own signs in a TV campaign. The Golden Arches on Jan. 11 dropped its next brand spot [...]

Byline: Ken Wheaton LUCKILY FOR MCDONALD'S, the average consumer doesn't follow marketing news very closely. So when confronted with new ads from the fast feeder, he or she doesn't know [...]

Byline: Maureen Morrison WHEN AD AGE BROKE the news this month that McDonald's U.S. Creative Chief Marlena Peleo-Lazar was leaving the company after 14 years, it raised an immediate question: [...]

McDonald's has kicked off a major UK campaign, 'Here's to What Matters', focusing on the brand's charitable work and ethical stance. The first ad, 'Dad's Voice', centres on its support [...]

Byline: ANN-CHRISTINE DIAZ The year 1969 was full of landmark moments. Richard Nixon took office, Woodstock rocked America, and Neil Armstrong walked on the moon. It's also the year, we [...]

McDonald's last week began offering "NFL Rush Zone" Happy Meals across more than 14,000 U.S. restaurants. The Happy Meals feature collectible toys inspired by the league's "NFL Rush Zone: Season [...]

McDonald's has come under attack from a US health lobby group. The Physicians Committee for Responsible Medicine has produced a TV ad showing a dead man in a mortuary holding [...]

McDonald's has debuted a new campaign for Washington State to show exactly how much of its menu is locally sourced. The fast-food chain has created a microsite that lists specific [...]

Rapper and actor T.I. enjoyed the spoils of the thug life, but it ended up costing him his freedom and, by his own estimate, $12 million in a lost General [...]

NEW YORK -- Looking to refresh its marketing message, McDonald's has tasked three global roster shops to come up with the next expression of 'I'm lovin' it,' sources said.The drill [...]

NEW YORK -- CKE Restaurants, owner of Carl's Jr. and Hardee's, is taking aim at McDonald's best-known icon in its latest salvo against the chain. Call it a Big Mac [...]

In this week's episode of Creativity's Top Five, McDonald's Sweden makes a play for the boozy young-male demographic with an informative print campaign; Adidas gets beefy rugby stars to swap [...]

NEW YORK -- At a time when consumers are spending more at the pump and eating out less, McDonald's and Burger King are reinforcing their value messages.Beginning Sept. 1, McDonald's [...]

Byline: BRIAN STEINBERG The revelation last week that McDonald's paid to have iced-coffee drinks set in front of the news anchors on Las Vegas' KVVU created a stir, even though [...]

In this week's episode of Creativity's Top Five, Grey, New York puts together a football flip-book for Canon; McDonald's dreams of Swedish beards; Pentagram helps the Detroit Institute of Arts [...]

MCDONALD'S CORP. will try to dispel some myths about ingredients and preparation through a yearlong food-credibility ad campaign. Some of the common assumptions it wants to correct are that its [...]

McNumbers, McCreatives, McDirectors Mean More McDonald's How do 40 creatives from seven different agency groups agree on seven directors to shoot nine spots? When it's agency Leo Burnett Chicago producing [...]

NEW YORK -- McDonald's elevates its ubiquitous French fries to new heights via a multiplatform media campaign rolling out Jan. 1 aimed at bicultural young Latinos with an affinity for [...]

Byline: EMILY BRYSON YORK Mcdonald's has found a nifty way to reach kids even as TV ad options for reaching the demographic shrink: Advertise on report cards. The Golden Arches [...]

While MCDONALD'S CORP. executives boasted of endless opportunities in China for years, the company is not ramping up expansion there. It plans to open 125 restaurants in China in 2008, [...]

CHICAGO: McDonald's has coupled the launch of 'Take Back Snack Time' with the debut of the Chipotle BBQ Snack Wrap to its menu of between-meal offerings. The viral campaign launched [...]