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Updated: McDonald's Seeks New Spin on 'I'm Lovin' It'
- Source :
- ADWEEK Online. October 9, 2009
- Publication Year :
- 2009
-
Abstract
- NEW YORK -- Looking to refresh its marketing message, McDonald's has tasked three global roster shops to come up with the next expression of 'I'm lovin' it,' sources said.The drill [...]
- Subjects :
- McDonald's Corp. -- Advertising
Restaurant industry -- Advertising
Law
Subjects
Details
- Language :
- English
- Database :
- Gale General OneFile
- Journal :
- ADWEEK Online
- Publication Type :
- Periodical
- Accession number :
- edsgcl.210114838