Back to Search Start Over

Updated: McDonald's Seeks New Spin on 'I'm Lovin' It'

Authors :
McMains, Andrew
Source :
ADWEEK Online. October 9, 2009
Publication Year :
2009

Abstract

NEW YORK -- Looking to refresh its marketing message, McDonald's has tasked three global roster shops to come up with the next expression of 'I'm lovin' it,' sources said.The drill [...]

Details

Language :
English
Database :
Gale General OneFile
Journal :
ADWEEK Online
Publication Type :
Periodical
Accession number :
edsgcl.210114838