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Carl's Jr.'s Beef With McD's

Authors :
Ebenkamp, Becky
Source :
ADWEEK Online. September 14, 2009
Publication Year :
2009

Abstract

NEW YORK -- CKE Restaurants, owner of Carl's Jr. and Hardee's, is taking aim at McDonald's best-known icon in its latest salvo against the chain. Call it a Big Mac [...]

Subjects

Subjects :
McDonald's Corp. -- Advertising
CKE Restaurants Inc. -- Advertising
Television advertising
Restaurant industry -- Advertising
Law

Details

Language :
English
Database :
Gale General OneFile
Journal :
ADWEEK Online
Publication Type :
Periodical
Accession number :
edsgcl.208159923

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Authors Abstract Subjects Details