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IS 'I'M LOVIN' IT' DOOMED? Peleo-Lazar departure raises questions, but chain has more pressing issues than campaign
- Source :
- Advertising Age. September 15, 2014, Vol. 85 Issue 19, p0006.
- Publication Year :
- 2014
-
Abstract
- Byline: Maureen Morrison WHEN AD AGE BROKE the news this month that McDonald's U.S. Creative Chief Marlena Peleo-Lazar was leaving the company after 14 years, it raised an immediate question: [...]
- Subjects :
- Restaurant industry -- Advertising
McDonald's Corp. -- Advertising
Subjects
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 85
- Issue :
- 19
- Database :
- Gale General OneFile
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- edsgcl.382797327