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A quarterly loss leads McDonald's to reassess itself to bolster lagging sales

Authors :
Elliiott, Stuart
Source :
The New York Times. Feb 4, 2003, C4 pC4
Publication Year :
2003

Subjects

Subjects :
Company marketing practices
McDonald's Corp. -- Marketing
McDonald's Corp. -- Advertising
Restaurant industry -- Marketing
Restaurant industry -- Advertising

Details

ISSN :
03624331
Database :
Gale General OneFile
Journal :
The New York Times
Publication Type :
News
Accession number :
edsgcl.97224893

Tools

Authors Abstract Subjects Details