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McD's, BK Bolster Value Messages

Source :
ADWEEK Online. August 29, 2008
Publication Year :
2008

Abstract

NEW YORK -- At a time when consumers are spending more at the pump and eating out less, McDonald's and Burger King are reinforcing their value messages.Beginning Sept. 1, McDonald's [...]

Details

Language :
English
Database :
Gale General OneFile
Journal :
ADWEEK Online
Publication Type :
Periodical
Accession number :
edsgcl.184445907