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MCDONALD'S FLASHES ITS SIGNS IN BRAND REFRESH SPOT; New ad puts focus on Arches' community role as part of 'I'm lovin' it' reboot
- Source :
- Advertising Age. January 12, 2015, Vol. 86 Issue 1, p0004.
- Publication Year :
- 2015
-
Abstract
- Byline: Maureen Morrison THE LATEST ITERATION of McDonald's brand refresh will feature its own signs in a TV campaign. The Golden Arches on Jan. 11 dropped its next brand spot [...]
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 86
- Issue :
- 1
- Database :
- Gale General OneFile
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- edsgcl.397490558