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Media: The evolution of social in the 2015 Super Bowl
- Source :
- Campaign. February 13, 2015, 23
- Publication Year :
- 2015
-
Abstract
- Social media is gaining popularity in the biggest US sporting event, but measurement remains difficult. The confusion surrounding which brand won the Super Bowl social media battle is indicative of [...]
Details
- Language :
- English
- ISSN :
- 00082309
- Database :
- Gale General OneFile
- Journal :
- Campaign
- Publication Type :
- Periodical
- Accession number :
- edsgcl.401355127