Search

Your search keyword '"Bulik, Beth Snyder"' showing total 92 results
Start Over Author "Bulik, Beth Snyder" Topic company business management
92 results on '"Bulik, Beth Snyder"'

1. Back to beauty: Former Allergan chief Saunders scoops up aesthetics company in $1.1B deal

Author

Bulik, Beth Snyder

Subjects
Vesper S.A. -- Management, Telecommunications industry, Telecommunications services industry, Company business management, Pharmaceuticals and cosmetics industries
Abstract

Byline: Beth Snyder Bulik In a return to the beauty business, former Allergan CEO Brent Saunders sealed a $1.1 billion deal for a hot and trendy med spa facial company. [...]

Published
2020

2. Pharma goes to Hollywood: W2O Group network snaps up veteran influencer agency

Author

Bulik, Beth Snyder

Subjects
Company business management, Company acquisition/merger, Pharmaceuticals and cosmetics industries
Abstract

Byline: Beth Snyder Bulik Pharma companies often turn to celebrities for spokesperson roles, tapping agencies and Hollywood agents to make those connections. But W2O Group now has its own stable [...]

Published
2020

4. Risky business: despite dire economic circumstances, managers who make gutsy moves now will best prepare their sales organizations for success--and leave their companies poised for growth. (cover story)

Author

Bulik, Beth Snyder

Subjects
Telecommunications equipment industry -- Management, Sales management -- Analysis, Telecommunications equipment industry, Sales management, Company business management, NEC America Inc. -- Management
Abstract

For three years, NEC America has been coping with a weak economy and an imploding telecommunications market. "Like many businesses now, we're in a scorched-earth situation," says Scott Espy, NEC's […]

Published
2003

5. For all he's worth: Randy Jones' latest financial play reflects a brash belief system in the resilience of affluent markets and the power of his own vision

Author

Bulik, Beth Snyder

Subjects
Worth Media -- Officials and employees -- Management, Worth (Periodical) -- Officials and employees, Periodical publishing -- Officials and employees, Periodicals, Business, Publishing industry, Company business management, Management, Officials and employees
Abstract

Randy Jones makes no apologies for living large. The 46-year-old chief executive of Worth Media hangs with Wall Street tycoons, throws black-tie affairs for the rich and connected, and has [...]

Published
2002

6. THIS MINNEAPOLIS AD AGENCY MADE A BUNDLE CREATING THE HURRYCANE

Author

Bulik, Beth Snyder

Subjects
Company marketing practices, Company business management, Aged -- Care and treatment, Health products -- Marketing, Advertising agencies -- Marketing, Advertising executives -- Management
Abstract

Byline: Beth Snyder Bulik In a business that venerates the 18-to-49 demographic, a lot of agencies have brought to life trendy liquors, beers, lip balms and tech products via product-development [...]

Published
2015

7. HOW 'FROZEN' REMAINS RED HOT; Initially caught off guard by the film's massive success, Disney has found a way to keep the property from going cold

Author

Bulik, Beth Snyder

Subjects
Company marketing practices, Company business management, Company market share, Company business forecast/projection, Frozen (Motion picture) -- Marketing -- Market share -- Appreciation, Animated films -- Marketing -- Appreciation -- Market share, Video production companies -- Management -- Company forecasts -- Market share, The Walt Disney Co. -- Management -- Company forecasts -- Marketing
Abstract

Byline: Beth Snyder Bulik "FROZEN" JUST WON'T LET GO. The Disney movie phenomenon is just nine months old, yet it's the highest-grossing animated film of all time with more than [...]

Published
2014

8. PEP BOYS COUNTING ON THE 'ROAD AHEAD'; As market goes from do-it-yourself to do-it-for-you, Manny, Moe & Jack evolve with the times

Author

Bulik, Beth Snyder

Subjects
Company business management, Company business forecast/projection, Automobile equipment and supplies industry -- Services -- Management -- Company forecasts, The Pep Boys - Manny, Moe & Jack -- Services -- Management -- Company forecasts
Abstract

Byline: Beth Snyder Bulik PEP BOYS IS MAPPING A RETURN to its glory days--back when its famous founding trio, Manny, Moe and Jack, knew their customers by name and lifelong [...]

Published
2014

9. WOMEN TO WATCH; JENNA FAGNAN

Author

Bulik, Beth Snyder

Subjects
Company business management, Marketing industry -- Officials and employees, Tequila and Fulford -- Officials and employees
Abstract

Byline: BETH SNYDER BULIK TEQUILA AVION JENNA FAGNAN PRESIDENT Give us one fact about yourself that will surprise people. I was born in an Eskimo village in Alaska. Knowing what [...]

Published
2012

10. Rebels with a cause: Nonprofit marketers; They're not your average CMO. The dollars they save on marketing could go toward saving lives

Author

Bulik, Beth Snyder

Subjects
Company business management, Marketing executives -- Management, Nonprofit organizations -- Officials and employees
Abstract

Byline: BETH SNYDER BULIK It's easy for marketers to think outside the box when they're sitting on a $200 million advertising-media budget, but what about when the organization is just [...]

Published
2012

11. AMERICA'S HOTTEST BRANDS; SKILLET STREET FOOD

Author

Bulik, Beth Snyder

Subjects
Company marketing practices, Company business management, Food services -- Subsidiaries, divisions and units -- Innovations -- Marketing -- Advertising, Brand name products
Abstract

Byline: BETH SNYDER BULIK Josh Henderson, owner and chef, Skillet Street Food Josh Henderson, Skillet Street Food owner and chef, began his post-Culinary Institute of America career in a vintage [...]

Published
2011

12. Activision suits up for media 'warfare'; Company plans 'biggest media launch in history' with the latest 'Call of Duty'

Author

Bulik, Beth Snyder

Subjects
Company business management, Company business forecast/projection, Video game industry -- Officials and employees -- Company forecasts, Activision Inc. -- Officials and employees -- Company forecasts
Abstract

Byline: BETH SNYDER BULIK ERIC HIRSHBERG OVERSEES one of the biggest media franchises in entertainment: Activision. And now, the CEO is teeing up what he calls "the biggest media launch [...]

Published
2011

13. SMALL AGENCY AWARDS 2011; Via

Author

Bulik, Beth Snyder

Subjects
Company business management, Market trend/market analysis, Advertising agencies -- Achievements and awards -- Management -- Services -- Forecasts and trends, Via Advertising -- Achievements and awards -- Management -- Services -- Forecasts and trends -- Officials and employees
Abstract

Byline: BETH SNYDER BULIK AGENCY OF THE YEAR GOLD Via A shop that is proud to call itself an agency and thinks job No. 1 is helping clients sell product? [...]

Published
2011

14. WOMEN TO WATCH; Lauren Flaherty

Author

Bulik, Beth Snyder

Subjects
Company marketing practices, Company business management, Computer peripherals industry -- Officials and employees -- Marketing, Juniper Networks Inc. -- Officials and employees -- Marketing
Abstract

Byline: BETH SNYDER BULIK Lauren Flaherty CMO, JUNIPER NETWORKS Seasoned CMO brought brand recognition to tech company thanks to 'New Network Is Here' campaign, adding a new competitor to old [...]

Published
2011

15. THESE 'CMOS FOR HIRE' MAKE SELLING TOYS CHILD'S PLAY; Meet the guys behind SkyBluePink Concepts, marketers of some of the industry's biggest hits

Author

Bulik, Beth Snyder

Subjects
Company business management, Contract agreement, Toy industry -- Officials and employees -- Contracts -- Advertising
Abstract

Byline: BETH SNYDER BULIK At the 108th annual American International Toy Fair in New York a few weeks ago, two familiar industry faces roamed the floors: Marc Rosenberg, 46, a [...]

Published
2011

16. AMERICA'S HOTTEST BRANDS; SILLY BANDZ

Author

Bulik, Beth Snyder

Subjects
Company marketing practices, Company business management, Rubber industry -- Officials and employees -- Marketing
Abstract

Byline: BETH SNYDER BULIK ROBERT CROAK, CEO, BCP IMPORTS Who could have imagined that animal-shaped rubber bands would set off a trend the likes of which hasn't been seen since [...]

Published
2010

17. 'WEPADS' TAKE ON THE IPAD

Author

Bulik, Beth Snyder

Subjects
Company business management, Tablet computer, Microcomputer industry, Computer industry, Tablet computers -- Analysis, Computer industry -- Management, Hewlett-Packard Co. -- Management
Abstract

Byline: BETH SNYDER BULIK Already, the tablet market is starting to look a lot like iPad vs. the "WePads." And since few competing tablets will be available for the holiday, [...]

Published
2010

18. WE ARE FAMILYuAND MORE OF US ARE LIVING UNDER ONE ROOF; Explosion in multigenerational households has wide implications for ad industry overall

Author

Bulik, Beth Snyder

Subjects
Company growth, Company business management, Joint family -- Growth, Households -- Reports, Marketing industry -- Management -- Social aspects
Abstract

Byline: BETH SNYDER BULIK Jenny Rowland moved back into her parentsÆ home for six months after college while she searched for a job. When Peter RadsliffÆs 90-year-old dad leaves physical-therapy [...]

Published
2010

19. LEE'S PUSH TO REFASHION LG AS A LIFESTYLE BRAND; Why the global brand marketing VP believes in competing with an emotional approach

Author

Bulik, Beth Snyder

Subjects
Consumer electronics industry, Company marketing practices, Company business management, Consumer electronics industry -- Officials and employees -- Marketing -- Management, Sales promotions -- Methods, LG Electronics Inc. -- Officials and employees -- Marketing -- Management
Abstract

Byline: BETH SNYDER BULIK When Kwan Sup (KS) Lee joined LG Electronics in 2007, he was greeted with the marketing wariness typical of a technology business. Executives at the company [...]

Published
2010

20. GETTING IN SYNCH LEADS TO MARKETING REVOLUTION; Simultaneous launch of re-mastered catalog and 'Rock Band' game, as well as PR effort from surviving members, creates powerful sales combo

Author

Bulik, Beth Snyder

Subjects
Company business management, Cable television broadcasting industry -- Management -- Conferences, meetings and seminars, Video games -- Conferences, meetings and seminars, Viacom Media Networks -- Management -- Conferences, meetings and seminars
Abstract

Byline: BETH SNYDER BULIK 5 THE BEATLES, ROCK BAND Come togetherfor a marketing blitz. That's just what the Beatles did on Sept. 9, 2009. That day, written by promoters as [...]

Published
2010

21. SHIFT IN THINKING WORKS TO BANK'S ADVANTAGE; Finucane leads transformational charge that's helping BofA be stronger global player

Author

Bulik, Beth Snyder

Subjects
Company business management, Banking industry, Marketing executives -- Management -- Interviews, Banking industry -- Officials and employees, Bank of America Corp. -- Officials and employees
Abstract

Byline: BETH SNYDER BULIK THE CMO INTERVIEW ANNE FINUCANE BANK OF AMERICA Bank of America is a far different company than it was just two years ago. Indeed, America's largest [...]

Published
2010

22. VIDEO CHAT IS WHERE IT'S AT-BUT HOW DO BRANDS FIT IN? As non-business use of service grows, Citibank, Ford, Verizon buy OoVoo

Author

Bulik, Beth Snyder

Subjects
Company business management, Wireless voice/data service, Wireless communication systems -- Services, Brand name products -- Evaluation, Citibank N.A. (New York, New York) -- Management
Abstract

Byline: BETH SNYDER BULIK When Jackie Huba and David Armano got into a heated Twitter debate about Skittles' social-media home page switch last yearshe called it a "stunt, he said [...]

Published
2010

23. Quit complaining about more credit-card offers; Increase in mailers means issuers are willing to lend again-but are consumers ready to start borrowing?

Author

BULIK, BETH SNYDER

Subjects
Company business management, Advertising expenditures -- Statistics, Credit and debit card industry -- Advertising -- Management -- Industry forecasts, Credit cards -- Advertising
Abstract

Byline: BETH SNYDER BULIK Here's one sign the recessionary clouds are parting: Credit card offers are up. For the first time in three years, the number of credit-card direct mailings [...]

Published
2010

24. Media Morph: Groupable

Author

Bulik, Beth Snyder

Subjects
Dating services -- Management -- Target marketing -- Prices and rates -- Services, Company business management, Company pricing policy, Advertising, marketing and public relations, Business, general
Abstract

Byline: BETH SNYDER BULIK WHAT IT IS: A matchmaking service for groups looking for marketer sponsorshipsand vice versa. It starts with real-world groups of people that sign up at groupable.com [...]

Published
2009

25. Visa introduces global campaign with `glocal' approach

Author

Bulik, Beth Snyder

Subjects
Visa Inc. -- Officials and employees -- Marketing -- Growth, Credit and debit card industry -- Officials and employees -- Marketing -- Growth, Company growth, Company marketing practices, Company business management, Advertising, marketing and public relations, Business, general
Abstract

Byline: Beth Snyder Bulik Antonio Lucio Chief marketing officer, Visa Antonio Lucio was an October subject of Ad Age's 'CMO Interview.'' But that was just 10 months after he had [...]

Published
2009

26. Bank shows it understands customers with global message

Author

Bulik, Beth Snyder

Subjects
Hongkong and Shanghai Banking Corporation Ltd. -- Officials and employees -- International marketing -- Services, Banking industry -- Officials and employees -- International marketing -- Services, Company business management, Banking industry, Advertising, marketing and public relations, Business, general
Abstract

Byline: Beth Snyder Bulik Alex Hungate Head of personal financial services and marketing, hsbc At HSBC, London-based Alex Hungate has a unique job in that it combines oversight of global [...]

Published
2009

27. WOMEN TO WATCH; Jenny Cisney

Author

Bulik, Beth Snyder

Subjects
Eastman Kodak Co. -- Officials and employees -- Marketing -- Customer relations, Photographic industry -- Officials and employees -- Marketing -- Customer relations, Company marketing practices, Company business management, Advertising, marketing and public relations, Business, general
Abstract

Byline: BETH SNYDER BULIK Chief Blogger and Social-Media Manager Kodak JENNY CISNEY'S personal and professional passions first crossed in 2008, when she became Kodak's chief blogger. The 36-year-old social-media maven [...]

Published
2009

28. SUB-ZERO KEEPS ITS COOL IN A VALUE-OBSESSED ECONOMY; Marketing VP says consumers now seek 'luxuries with substance'

Author

Bulik, Beth Snyder

Subjects
Sub Zero Freezer Co. -- Marketing -- Officials and employees, Home appliances industry -- Marketing -- Officials and employees, Company marketing practices, Company business management, Advertising, marketing and public relations, Business, general
Abstract

Byline: BETH SNYDER BULIK Think you're having a tough time pushing product right now? Try marketing a $12,500 refrigerator. That's what Michele Bedard is tasked with. As VP-marketing at Sub-Zero [...]

Published
2009

29. KODAK DEVELOPS AS MODERN BRAND WITH DIGITAL SHIFT; CMO Hayzlett takes on active social-media approach to marketing

Author

Bulik, Beth Snyder

Subjects
Eastman Kodak Co. -- Officials and employees -- Marketing -- Management, Photographic industry -- Officials and employees -- Marketing, Online social networks -- Usage, Company marketing practices, Company business management, Advertising, marketing and public relations, Business, general
Abstract

Byline: BETH SNYDER BULIK Kodak cmo Jeffrey Hayzlett has more than 2,500 friends on Facebook and more than 3,200 followers on Twitter. He recently presided over the first-annual Streamy Awards [...]

Published
2009

30. What do video games have to do with marketing? I mean, we're not all selling to teen boys. @@Byline: BETH SNYDER BULIK

Author

Bulik, Beth Snyder

Subjects
Television programs, Video games -- Marketing, Wi-Fi -- Usage, Video game industry -- Marketing -- Management, Company marketing practices, Company business management, Advertising, marketing and public relations, Business, general
Abstract

Byline: BETH SNYDER BULIK Once upon a time,video gaming was the province of 13-to 24-year-old males.Now,more than 122 million peopleor about 57% of the populationplay games today.And these gamers are [...]

Published
2009

31. Credit-card marketing message: We'll help you pay off your debt; Visa, AmEx, MasterCard promote rewards, debit to frugal cardmembers

Author

Bulik, Beth Snyder

Subjects
Credit and debit card industry -- Management -- Growth -- Economic aspects -- Analysis, Financial services industry -- Economic aspects -- Growth -- Analysis, Recessions -- United States -- Analysis, Company growth, Company business management, Financial services industry, Advertising, marketing and public relations, Business, general
Abstract

Byline: BETH SNYDER BULIK Credit's out, debit's in-just ask Visa, MasterCard and American Express. As housing prices fall and job losses mount, consumers are increasingly keeping their plastic tucked tight [...]

Published
2009

32. Bank marketing fails to reassure wary and befuddled customers

Author

Bulik, Beth Snyder

Subjects
Citibank N.A. (New York, New York) -- Services -- Marketing -- Forecasts and trends -- Management, Bank marketing -- Forecasts and trends, Banking industry -- Services -- Marketing -- Forecasts and trends, Company marketing practices, Company business management, Market trend/market analysis, Banking industry, Advertising, marketing and public relations, Business, general
Abstract

Byline: BETH SNYDER BULIK some customers are asking whether Citibank is a safe place for their savings. So what is Citibank doing? Running ads in The Wall Street Journal about [...]

Published
2009

33. Blu-ray; Chris Fawcett

Author

Bulik, Beth Snyder

Subjects
Rapidprint Inc. Blu-Ray Div. -- Management -- Officials and employees, Sony Electronics Inc. -- Officials and employees -- Management, Electronics industry -- Officials and employees, Photographic industry -- Management -- Officials and employees, Company business management, Electronics industry, Advertising, marketing and public relations, Business, general
Abstract

Byline: beth snyder bulik This has been the year of Blu-ray. Not just for the high-definition movie players but for the entire technical specification. Early in 2008, the high-def war [...]

Published
2008

34. TouchSmart; David Roman

Author

Bulik, Beth Snyder

Subjects
Hewlett-Packard Co. -- Marketing -- Officials and employees -- Management, Computer industry -- Officials and employees -- Marketing, Computer input design -- Marketing, Company marketing practices, Company business management, Touch screen, Input device, Microcomputer industry, Computer industry, Advertising, marketing and public relations, Business, general
Abstract

Byline: beth snyder bulik Touchscreens in gadgets are nothing new-handheld video games, smartphones and even ATMs sport them these days. However, touchscreen computers had never really taken off until now. [...]

Published
2008

35. LIFE TAKES VISA IN NEW MARKETING DIRECTION; How it plans to keep consumer confidence up and use media to get results

Author

Bulik, Beth Snyder

Subjects
Visa U.S.A. Inc. -- Officials and employees, Credit and debit card industry -- Officials and employees, Company business management, Advertising, marketing and public relations, Business, general
Abstract

Byline: BETH SNYDER BULIK Visa's first global chief marketing officer, Antonio Lucio, joined the company last November after 12 years at PepsiCo. Before that he held marketing roles at Kraft, [...]

Published
2008

36. TECH: HEWLETT-PACKARD

Author

Bulik, Beth Snyder

Subjects
Hewlett-Packard Co. -- Green market -- Management, Computer industry -- Green market -- Management, Company business management, Microcomputer industry, Computer industry, Advertising, marketing and public relations, Business, general
Abstract

Byline: BETH SNYDER BULIK After an aggressive program results in the recycling of 1 billion pounds of electronics, what's next? Green-technology leader Hewlett-Packard Co. had beaten its deadline by six [...]

Published
2008

37. ALEX RIGOPULOS; Co-founder and CEO, Harmonix

Author

Bulik, Beth Snyder

Subjects
Harmonix Corp. -- Officials and employees -- Achievements and awards -- Management, Computer software industry -- Officials and employees -- Achievements and awards, Company business management, Advertising, marketing and public relations, Business, general
Abstract

Byline: beth snyder bulik Last year may well be remembered as the year video gamers got off the couch. But no game made them move so much, offered so many [...]

Published
2008

38. Consumers to providers: Do you know who I am? Poll finds that customer service and recognition trump privacy, pricing

Author

Bulik, Beth Snyder

Subjects
Customer relationship management -- Methods, Marketing industry -- Services -- Management, Customer service -- Evaluation -- Methods, Support services, Customer relationship management, Company business management, Customer service, Advertising, marketing and public relations, Business, general
Abstract

Byline: BETH SNYDER BULIK Privacy concerns? Not so much. A Harris Interactive poll finds that a whopping 95% of people believe it is at least somewhat important that companies know [...]

Published
2008

39. 'HALO 3'; Jeff Bell

Author

Bulik, Beth Snyder

Subjects
Company marketing practices, Company business management, halo 3 (Video game) -- Marketing, Computer software industry -- Marketing -- Officials and employees, Video games -- Marketing, Microsoft Corp. -- Marketing -- Officials and employees -- Management
Abstract

Byline: beth snyder bulik Even though 'Halo 3' just made its debut in September, its first-day, chart-topping $170 million and first-week tally of $300 million assure its No. 1 status [...]

Published
2007

40. 'GUITAR HERO II'; Stacey Hirata

Author

Bulik, Beth Snyder

Subjects
Company marketing practices, Company business management, Guitar Hero (Music video game) -- Marketing, Microsoft Xbox 360 (Computer-based entertainment system) -- Marketing, Computer software industry -- Marketing -- Officials and employees, Video games -- Marketing, Video game industry -- Marketing -- Officials and employees, Microsoft Corp. -- Marketing -- Officials and employees -- Management
Abstract

Byline: beth snyder bulik While 'Guitar Hero' fans have been shredding to the rock-star fantasy video game since late 2005, it took the introduction of 'Guitar Hero II' for PlayStation [...]

Published
2007

41. WEBKINZ

Author

bulik, beth snyder

Subjects
Company marketing practices, Company business management, Webkinz (Toy) -- Marketing, Toy industry -- Marketing -- Management
Abstract

Byline: beth snyder bulik For 57 years, Ganz had been a leader in the stuffed-plush-toy industry. But recently the founder's grandson Howard Ganz, 52, noticed that kids were spending more [...]

Published
2007

42. Donald MacDonald

Author

Bulik, Beth Snyder

Subjects
Intel Corp. -- Marketing -- Officials and employees -- Management, Advertising expenditures -- Management, Semiconductor industry -- Officials and employees -- Marketing, Advertising, marketing and public relations, Business, Semiconductor industry, Company marketing practices, Company business management, Management, Beliefs, opinions and attitudes, Officials and employees, Marketing
Abstract

Byline: Beth Snyder Bulik Donald MacDonald has spent much of this year beating the online marketing drum. From internal emphasis and partner mandates to major ad budget shifts and creative [...]

Published
2007

43. Scott Berg

Author

Bulik, Beth Snyder

Subjects
Hewlett-Packard Co. -- Officials and employees -- Marketing -- Management, Computer industry -- Officials and employees -- Marketing, Advertising, marketing and public relations, Business, Company marketing practices, Company business management, Microcomputer industry, Computer industry, Management, Officials and employees, Marketing
Abstract

Byline: Beth Snyder Bulik This past year, Scott Berg set out to focus on the global digital marketing of Hewlett-Packard Co. With expanded media buys, international brainstorming meetings and an [...]

Published
2007

44. NINTENDO IS AD AGE'S MARKETER OF THE YEAR

Author

Bulik, Beth Snyder

Subjects
Consumer electronics industry, Company marketing practices, Company business management, Consumer electronics industry -- Management -- Marketing -- Achievements and awards, Nintendo Company Ltd. -- Marketing -- Achievements and awards -- Management
Abstract

Byline: Beth Snyder Bulik Question: Can a new product not only radically revive a company but also reinvigorate an entire industry? Answer: Wii. In much the way Apple made music [...]

Published
2007

45. Eric Plaskonos; Director-brand communications, Philips North America

Author

Bulik, Beth Snyder

Subjects
Company business management, Marketing industry -- Officials and employees
Abstract

Byline: beth snyder bulik Eric Plaskonos has been back and forth across the fence four times by his estimation. He spent almost 12 years jumping between agencies and marketers before [...]

Published
2007

46. CHIPS, DIP AND NINTENDO WII; Consumers of all ages are throwing video-game parties, and advertisers want in on the fun

Author

BULIK, BETH SNYDER

Subjects
Consumer electronics industry, Company marketing practices, Company business management, Company earnings/profit, Consumer electronics industry -- Management -- Company sales and earnings -- Marketing, Nintendo Company Ltd. -- Marketing -- Management -- Company sales and earnings
Abstract

Byline: BETH SNYDER BULIK bbulik@adage.com Just after christmas last year, Evite staffers began to notice Nintendo's Wii video-game system popping up in search queries, idea forums and party themes. In [...]

Published
2007

47. Tips for avoiding Chinese burn

Author

Bulik, Beth Snyder

Subjects
Company business management, Quality control, Public relations -- Management, Marketing industry -- Training, Quality control -- Management
Abstract

Byline: beth snyder bulik The 'Made in China' label that once meant inexpensive is quickly coming to mean unreliable. 'Any product made in China is now vulnerable,' said Helio Fred [...]

Published
2007

48. WEBKINOMICS:CUTE, CUDDLY AND CREATING A HALO EFFECT; As they did with iPod, marketers are rushing to build accessories for ultra-popular doll line

Author

Bulik, Beth Snyder

Subjects
Company marketing practices, Company business management, Toy industry -- Marketing, Marketing industry -- Management
Abstract

Byline: BETH SNYDER BULIK bbulik@adage.com Chris and steve tini are flourishing in the Webkinz economy. The owners of Sweet Be's Candy & Gifts in suburban St. Louis have doubled their [...]

Published
2007

49. Gatorade takes a gamble with its heritage by heading off field

Author

Bulik, Beth Snyder

Subjects
Company marketing practices, Company business management, Company market share, Soft drink industry -- Management -- Marketing -- Market share, PepsiCo Inc. -- Market share -- Management -- Marketing
Abstract

Byline: BETH SNYDER BULIK bbulik@adage.com Brand consultant Rob Frankel is flummoxed by Gatorade's plan to market a low-calorie electrolyte beverage for athletes when they're not exercising. 'Why would I need [...]

Published
2007

50. PLAYSTATION, XBOX REGROUP AFTER BEING WAXED BY WII; Sony knocks $100 off price of console; Microsoft hypes 360's nongaming side

Author

BULIK, BETH SNYDER

Subjects
Consumer electronics industry, Company business management, Company market share, Consumer electronics industry -- Market share -- Management, Computer software industry -- Market share, Sony Group Corp. -- Market share -- Management, Microsoft Corp. -- Management -- Market share, Nintendo Company Ltd. -- Market share -- Management
Abstract

Byline: BETH SNYDER BULIK bbulik@adage.com Nintendo of america president Reggie Fils-Aime took the stage at the E3 video-game conference last week announcing, 'My name is Reggie, and I am happy.' [...]

Published
2007

Catalog

Books, media, physical & digital resources
See catalog results