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Scott Berg
- Source :
- BtoB. October 22, 2007, Vol. 92 Issue 14, 12
- Publication Year :
- 2007
-
Abstract
- Byline: Beth Snyder Bulik This past year, Scott Berg set out to focus on the global digital marketing of Hewlett-Packard Co. With expanded media buys, international brainstorming meetings and an [...]
- Subjects :
- Hewlett-Packard Co. -- Officials and employees -- Marketing -- Management
Computer industry -- Officials and employees -- Marketing
Advertising, marketing and public relations
Business
Company marketing practices
Company business management
Microcomputer industry
Computer industry
Management
Officials and employees
Marketing
Subjects
Details
- Language :
- English
- ISSN :
- 15302369
- Volume :
- 92
- Issue :
- 14
- Database :
- Gale General OneFile
- Journal :
- BtoB
- Publication Type :
- Periodical
- Accession number :
- edsgcl.170298160