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Bank shows it understands customers with global message
- Source :
- Advertising Age. June 15, 2009, Vol. 80 Issue 22, 14
- Publication Year :
- 2009
-
Abstract
- Byline: Beth Snyder Bulik Alex Hungate Head of personal financial services and marketing, hsbc At HSBC, London-based Alex Hungate has a unique job in that it combines oversight of global [...]
- Subjects :
- Hongkong and Shanghai Banking Corporation Ltd. -- Officials and employees -- International marketing -- Services
Banking industry -- Officials and employees -- International marketing -- Services
Company business management
Banking industry
Advertising, marketing and public relations
Business, general
Subjects
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 80
- Issue :
- 22
- Database :
- Gale General OneFile
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- edsgcl.202057152