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Gatorade takes a gamble with its heritage by heading off field
- Source :
- Advertising Age. July 30, 2007, Vol. 78 Issue 30, p1.
- Publication Year :
- 2007
-
Abstract
- Byline: BETH SNYDER BULIK bbulik@adage.com Brand consultant Rob Frankel is flummoxed by Gatorade's plan to market a low-calorie electrolyte beverage for athletes when they're not exercising. 'Why would I need [...]
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 78
- Issue :
- 30
- Database :
- Gale General OneFile
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- edsgcl.167186418