What do video games have to do with marketing? I mean, we're not all selling to teen boys. @@Byline: BETH SNYDER BULIK

Authors :: Bulik, Beth Snyder
Source :: Advertising Age. March 30, 2009, Vol. 80 Issue 11, 54
Publication Year :: 2009
Abstract: Byline: BETH SNYDER BULIK Once upon a time,video gaming was the province of 13-to 24-year-old males.Now,more than 122 million peopleor about 57% of the populationplay games today.And these gamers are [...]

Subjects :: Television programs
Video games -- Marketing
Wi-Fi -- Usage
Video game industry -- Marketing -- Management
Company marketing practices
Company business management
Advertising, marketing and public relations
Business, general

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