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Visa introduces global campaign with `glocal' approach

Authors :
Bulik, Beth Snyder
Source :
Advertising Age. June 15, 2009, Vol. 80 Issue 22, 12
Publication Year :
2009

Abstract

Byline: Beth Snyder Bulik Antonio Lucio Chief marketing officer, Visa Antonio Lucio was an October subject of Ad Age's 'CMO Interview.'' But that was just 10 months after he had [...]

Subjects

Subjects :
Visa Inc. -- Officials and employees -- Marketing -- Growth
Credit and debit card industry -- Officials and employees -- Marketing -- Growth
Company growth
Company marketing practices
Company business management
Advertising, marketing and public relations
Business, general

Details

Language :
English
ISSN :
00018899
Volume :
80
Issue :
22
Database :
Gale General OneFile
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
edsgcl.202057179

Tools

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