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Bank marketing fails to reassure wary and befuddled customers
- Source :
- Advertising Age. March 2, 2009, Vol. 80 Issue 8, 1
- Publication Year :
- 2009
-
Abstract
- Byline: BETH SNYDER BULIK some customers are asking whether Citibank is a safe place for their savings. So what is Citibank doing? Running ads in The Wall Street Journal about [...]
- Subjects :
- Citibank N.A. (New York, New York) -- Services -- Marketing -- Forecasts and trends -- Management
Bank marketing -- Forecasts and trends
Banking industry -- Services -- Marketing -- Forecasts and trends
Company marketing practices
Company business management
Market trend/market analysis
Banking industry
Advertising, marketing and public relations
Business, general
Subjects
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 80
- Issue :
- 8
- Database :
- Gale General OneFile
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- edsgcl.194978070