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Intrinsic evolution and induced evolution are the two types of market evolution that are theoretically distinguished. Sales evolve independent of advertising in an intrinsic evolution while sales evolution is supported by sustained advertising budgets in an induced evolution. Five major budgeting implications are analyzed and methods to quantify temporary and sustained budgeting are presented.

Analysis data of the industrial marketing and business markets is given in reference to customer value in business markets. This article examines value creation for the customer, value creation for the supplier, and joint buyer-seller value creation.

Everyone knows what apples are. William Tell shot one off his son's head. A fellow named Johnny planted their seeds across the Midwest. And, we have been told, one a [...]

The organizational framework of marketing control links the environment, controls, and the consequences for the marketing unit and for individuals. The environmental component includes an uncertain macro environment, a competitive operating environment, and an internal environment. The environmental variables influence the particular formal and informal controls emphasized in a marketing unit. These variables also moderate the relationship between the controls and the resulting performance or psychological and behavioral effects.

Parenting titles are benefitting from a surge in the past few months in packaged goods, food and food products, technology, and some retail and travel. But drugs and remedies and [...]

Chief executive officers and chief marketing officers must go out into the marketplace to evaluate how their products are accepted or not accepted by customers. There is too much of a reliance upon economic measurements.

Mass markets are important now and will be in the future. Despite many who believe that niche markets will become more important because of fragmenting consumer demographics, mass markets will continue to grow because they offer products that meet consumer demand. The current restructurings of mass market retailers represents a rebuilding of markets that will result in multiple mass markets., Forget what the 'experts' are saying about niche markets. The future--like the present and the past--is all about mass. For more than two decades, the Tofflers, Naisbitts and Popcorns of [...]

A formulation is presented to test if observable measurement market area boundary differences, around a specific point of distribution, contain statistical differences. Descriptive measures to establish size and overlap of two market areas are also presented. It can now be ensured the market area boundary differences are a result of actual differences. Employment of the descriptive measures and the statistical method for market area boundary differences enables testing of the market area difference components. The measurement methods allow assessment of market area differences for products, time factors, and other variables. The results encourage formulation of marketing strategies that recognize the pertinent market areas.

Today, manufacturers of industrial products not only need to know their customer, they also need to know their customer's customer. One step market analysis is a method by which a manufacturer can analyze its customer's markets. First, it is necessary to identify the environmental trends influencing the markets. Primary research technique will help identify these trends. Focus group discussions are most effective for one step market analysis. There are several main benefits that will occur from using one step market analysis. A company can predict new trends and be one step ahead of the competition in product development and positioning. This display of commitment will also help build a long term relationship with customers.