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Directing Advertising Copy Creativity Through Benefit Segmentation

Authors :
Hooley, G.J.
Source :
International Journal of Advertising. Oct-Dec, 1982, Vol. 1, p375-385
Publication Year :
1982

Subjects

Subjects :
Market Segmentation -- Advertising
Tobacco industry -- United Kingdom
Markets (Economics) -- Analysis
Advertising, marketing and public relations
Business
Business, international

Details

ISSN :
02650487
Volume :
1
Database :
Gale General OneFile
Journal :
International Journal of Advertising
Publication Type :
Periodical
Accession number :
edsgcl.2469228

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Authors Abstract Subjects Details