Directing Advertising Copy Creativity Through Benefit Segmentation

MLA

Hooley, G. J. “Directing Advertising Copy Creativity Through Benefit Segmentation.” International Journal of Advertising, vol. 1, Oct. 1982, p. 375. EBSCOhost, widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edsggo&AN=edsgcl.2469228&authtype=sso&custid=ns315887.

APA

Hooley, G. J. (1982, October 1). Directing Advertising Copy Creativity Through Benefit Segmentation. International Journal of Advertising, 1, 375.

Chicago

Hooley, G.J. 1982. “Directing Advertising Copy Creativity Through Benefit Segmentation.” International Journal of Advertising, October 1. http://widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edsggo&AN=edsgcl.2469228&authtype=sso&custid=ns315887.