The ethical economy and competitive markets: reconciling altruistic, moralistic, and ethical behavior with the rational economic agent and competitive markets

Authors :: Altman, Morris
Source :: Journal of Economic Psychology. Oct, 2005, Vol. 26 Issue 5, p732, 26 p.
Publication Year :: 2005
Abstract: A study examining the effects of altruism, moral dimension and ethical behavior on rational economic and competitive markets is presented. Based on the study a behavior model duly incorporating the moral and altruistic behavior for individuals and firms is developed.

Subjects :: Markets (Economics) -- Analysis
Altruism -- Analysis
Morality -- Analysis
Consumers -- Ethical aspects
Consumer behavior -- Analysis
Advertising, marketing and public relations
Economics
Psychology and mental health

Tools