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Research issues at the boundary of competitive dynamics and market evolution
- Source :
- Marketing Science. Winter 2005, Vol. 24 Issue 1, p165, 10 p.
- Publication Year :
- 2005
-
Abstract
- Building on the observation that competitive dynamics and market evolution are inextricably linked and underresearched, we propose a road map to guide and stimulate future research in the area. A [...]
Details
- Language :
- English
- ISSN :
- 07322399
- Volume :
- 24
- Issue :
- 1
- Database :
- Gale General OneFile
- Journal :
- Marketing Science
- Publication Type :
- Academic Journal
- Accession number :
- edsgcl.130776475