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The article examines the trend of advertising campaigns depicting fathers as being foolish and unintelligent. The article discusses how throughout the history of advertising, fathers were depicted as being the breadwinner and mother's were shown as being the shoppers. It is suggested that in contemporary society fathers are doing more shopping for the family, which is why marketers should not be poking fun at them.

The article examines the trend of marketers sending out junk mail that appears to be official looking and not a piece of advertising. The article cites several instances of people saying they opened a piece of mail thinking it was important, only to find out that it was junk mail. It is suggested that such pieces of junk mail could do more harm than good for a marketer, and that it furthers consumer cynicism.

Addresses issues related to branded entertainment. Perception on the marketing strategy; Relationship between entertainment and product advertising; Impact of branded entertainment on consumers.

Focuses on the Search Engine Strategies conference held at the New York Hilton hotel in New York City in March 2004. Highlights of the conference; Exploration on the potential of Internet search engines to become a major force in the advertising industry; Move of Google, a major search engine service provider, to position itself in the emerging market of search engine marketing and advertising; Transparency in search engine services; Move of Yahoo to acquire Overture to position itself better against Google; Information on a study conducted by IBM Corp. on the efficiency of search engine in product advertisements; Percentage of audience reach of search engines.

Discusses the strategies in marketing sporting goods in the U.S. as of January 2004. Appeal of the Retro theme; Attributes sports marketers are looking for in brand representatives; Dominant themes that will dictate sports marketing moves in 2004 according to marketing consultants and sports industry executives.

Focuses on the efforts of Virgin Mobile USA and Great Britain-based Virgin Mobile in sharing marketing strategies except for racy advertising. Difference of the marketing strategy of Virgin Mobile USA from Virgin Mobile with regards to racy advertising; Establishment of Virgin's mobile business; Goal of Virgin Mobile; Efforts of Virgin Mobile and Virgin Mobile USA in competing for wireless consumers in their respective countries.

The author explains the reasons for the reluctance of some marketers to invest in real-world gaming. Businesses that enter real-world gaming reportedly take a great risk but potential reap high profits such as the venture of Bravo into Foursquare. The author mentions that augmented reality which combines images of information with real-world footage can enable brands to connect with customers. INSETS: Technology Rocks;Games People Play.

The article discusses the television advertisements that are expected to be broadcasted during Super Bowl XLII. It is reported that many of the advertisements set to broadcast during the football game are expected to be more traditional, featuring animals and celebrities. In 2007, many advertisers decided to use user-generated advertisements and other non-traditional advertising approaches. Some of the brands highlighted in the article include Budweiser, Careerbuilder.com and GoDaddy.com. INSET: Why'd It Have to Be Snakes?.

The article offers news briefs concerning issues related to the advertising and marketing industry. It is reported that ESPN and The Nielsen Co. will collaborate on measuring how consumers use media across a variety of platforms, including television, the internet and digital mobile devices. Fast food chain Taco Bell is launching a marketing strategy that positions that chain as American fast-food rather than tradition Mexican.

The article offers news briefs concerning issues related to the marketing and advertising industry. Beer maker Amstel Light and wine maker Yellow Tail will share retail displays in a co-marketing campaign. The article also reports that footwear and apparel firm Timberland is closing 40 of its large-format specialty stores in the United States, Europe and Asia.

Presents information on the marketing strategy of motorcycle manufacturer Harley-Davidson in Milwaukee, Wisconsin. Views of director of marketing Tom Watson on the company's brand awareness and appeal; Increase in the brand's women retail buyers in the 1990s; Role of advertising in refining the Harley brand; Background on the company.

Presents updates on issues and events related to the U.S. advertising industry as of July 2004. Move of the Cooper Tire & Rubber company to launch a national contest as part of its marketing campaign; Information about the advertising campaign to be launched by the Volvo company; Appointment of Greg Brenneman as CEO of the Burger King company.

The article offers information on Electus, one of the six "insurgents" chosen by "Brandweek" magazine's 2010 Creative Agency and Media Agency of the Year award. It highlights the company's deals done in its first year, aiming to unite content creators, producers, distributors and advertisers in innovative ways. According to Electus founder and chief executive officer Ben Silverman, to drive tipping points, he anticipates and builds trends. The firm's clients include Wrigley, Subway, State Farm, and America Online.

The article examines the trend of marketeers using product integration, or product placement, on television programs to sell their products. According to the article advertisers are looking at product placement and product integration as an evolving process, which is becoming more complex each year. The article points out that one of the key elements in most product placement deals are digital and mobile extensions.

Discusses the potential of the word of mouth as an effective medium for advertising business enterprises. Reason behind the reluctance of marketing officers to use the medium; Elements that can be measured in the process of measuring such a medium; Factors which should be considered in incorporating word of mouth into a marketing strategy.

Focuses on issues related to licensed media products and properties as of June 2004. Media companies which will use the anniversaries of their licensed properties as ventures and marketing platforms; Move of movie studios to use their films in promoting merchandises based on motion pictures; Strategy of Pepsi to bring back its 1950s advertising imagery to appeal to present day generation.

Focuses on the increasing popularity of branded entertainment. Launch of Entertainment & Sports Programming Network Shorts; Role of the entertainment industry in consumers' perception of a brand; Impact of the strategy on product advertising.

The article discusses the use of social media as part of a marketing strategy. A Digital Brand Expressions study revealed that half of the companies using social media for advertising, marketing or public relations lack strategic plans for their activities. It was realized that consumers interact with one another and the media they discover on Facebook, through their friends. The author believes that firms must publish attractive content that can be shared in public.

This article describes some of the successful advertising collaborations between consumer brands and the music industry. Coca-Cola has teamed with various musicians, such as Travis McCoy and Janelle Monae, to produce its Open happiness advertising campaign. U2 and BlackBerry are working together to promote U2's album "No Line on the Horizon." Estelle and Kraft Foods' Crystal Light have benefited from Estelle's singing and song writing success.

The author offers opinions on the use of color in advertising and marketing. Examples are cited of companies including United Parcel Service and DeWalt which are associated with a particular color. This is said to be a partially effective but superficial marketing strategy, as color is too much a part of life to create a specific brand identity for an individual company.

The author offers opinions on advertising and marketing. The use of the superlative form in advertising claims, such as some product is the "best" possible brand in its category, is seen undermining the basic credibility of advertising through overuse. The author finds it ironic that superlative claims are made because comparative language such as "better" is legally problematic due to comparative advertising laws.

A calendar of events for advertising and marketing in September-November, 2009 is presented. A social media strategies conference is held September 22 in San Francisco, California. A mobile advertising conference is held the same date in New York City. A conference on marketing to men aged 18-34 takes place November 3 in Chicago, Illinois.

The article presents the author's opinion on the need for media agencies to merge their strategy and tactics. Examples of advertisements which use the competition's marketing against them are given. The term "stractics" is discussed. The author feels that creative media and marketing is the only way to stand out.

The article presents the author's opinion on the use of web sites as marketing tools. The author feels that web sites are still less valuable than television, radio, or print advertisements. Web sites are thought to be best utilized as social tools which allow consumers to share their comments and interact with each other.

In this article the author discusses an unwillingness to invest in Internet advertising and other technological forms of advertising which is being seen in 2009 among corporations across the globe. Also discussed are the advantages associated with and the financial gains which can be obtained by investing in advertising which uses technology.

The article reports on an increase in success which has been seen in 2008 in the digital out-of-home advertising industry, which includes video advertising networks, digital billboards and ambient advertising. A discussion of an anticipated 9.1% increase in growth which the industry is expected to see in 2009 is presented.

The article focuses on a poll from Nielsen Games which examined the advertising effectiveness of brands being marketed in video games. Of the 534 players surveyed 11 percent said that they purchased a brand that was advertised in a game. 19 percent said they discussed the brand after seeing it displayed and 10 percent said that they recommended the product.

The article discusses two factors in advertising that have been proven to help brands outperform their competitors. The management of innovations is discussed as one factor. The author explains that companies sometimes underestimate the value they need to create through products to sustain growth. The second factor is a lack of ongoing commitment to the post launch.

The article reports on an increase in the number of U.S. retail stores, including Sears, J.C. Penney and Wal-Mart, that have increased their advertising budgets and developed new advertising strategies in 2008. The changes have been developed at the stores in an effort to attract customers despite the presence of a poor U.S. economy.

This article offers advice to web publishers trying to maximize advertising revenues. It recommends dividing websites by the advertising placement and the degree to which content is integrated with advertisements. It recommends this marketing strategy because it enables them to assign accurate values to their different streams of advertising.

The author discusses his belief that non-proprietary advertising can be just as, and at times more, successful than proprietary advertising. It is suggested that a brand that chooses to take a valid marketing approach than any of its competitors could have taken, but chose not to, is the brand that makes itself memorable. The author cites advertising from Nike and MasterCard.

The article discusses the growing popularity of companies releasing press releases in a video format. The article also notes one such video press release from General Motors, which touts product launches, safety or environmental news, as well as chairman's reports. It is suggested that the practice is beginning to confuse the lines between public relations and advertising.

The article discusses marketing and advertising strategies connected to the entertainment industry. The article comments on several marketing initiatives and tie-ins that the children's toy doll line the Cabbage Patch Kids are involved with. The article also looks at the promotional campaign for the motion picture release of "The Pirates Who Don't Do Anything-A VeggieTales Movie.

The article examines the effects of private equity deals on brand equity and marketing departments. According to the article when a company gets taken over a lot of times marketing departments end up getting cut, or they become micromanaged by the private equity firm's managers. The article explains that with private ownership though marketers are sometimes given the opportunity to take more risks in advertising.

The author discusses authenticity as it relates to the advertising and marketing industry. According to the author marketers are constantly trying to achieve a sense of "authenticity" through their brand image. The author asserts that though marketers try to create "authenticity" most of the times they will fail, because it is something that cannot be created.

The article discusses how the restaurant chain Long John Silver's (LJS) is increasing its advertising budget, in an attempt to re-brand itself. LJS will boost 2007 advertising spending to $45 million, and launch an Alaskan flounder entreé to its menu. Sales at LJS, the No. 1 fast food fish chain with 1,500 outlets, have been flat at about $780 million annually between 2003-05, according to Technomic.

The article reports on a one-year multimillion-dollar deal between the State Farm Insurance company and the cable television network Nickelodeon, that will enable State Farm to advertise on the network during 2007, and exemplifies the ways advertising marketers are becoming increasingly involved with the children's marketplace, in an effort to reach adult consumers.

The article focuses on the advertising strategy of talking about a company's heritage, or its "roots." The author suggests that a brand's heritage is a treasure trove of marketing material, evoking nostalgia in consumers and establishing bonds with a brand. A campaign by automaker Mercedes-Benz is mentioned, as well sandwich chain Togo's "Roots in the Sand" campaign.

The article presents tips to increase retail traffic through online advertising. Advertising online must be equated to marketing planning, not media planning. It is locating where consumers make more clicks and making offers. A thorough product information must be provided. Retailers must continue to invest and test their Web sites.

This article presents an interview with Nancy Berger Cardone, vice president and publisher of Allure. When asked about her preferred advertising accounts for the magazine, Cardone chose American Express and Tiffany's. She also plans on focusing more on the automotive and fashion industries. In March 2006, Allure launched its Beauty Marks strategy. Cardone explained that Beauty Marks, unlike the Lucky's sticker strategy, is an entity sponsored by different advertisers. In connection to their plans for the brand extensions Allure Men's Grooming and Allure Brides, Cardone announced that the Men's Grooming inserts will reappear in December 2006 while distribution of Allure Brides was expanded beyond newsstand.

The article focuses on the reputation of several celebrities based on market response to the brands that they endorse. A new report, Celebrity Influence Study, from market research firm NPD Group, sheds some light on which stars and athletes are now hot and not with consumers. Ranking high on positive impact was Summer Sanders, who turned a gold medal performance in swimming at the 1992 Summer Olympics into a stage career.

This article looks at the trend concerning Spanish-language media in the U.S. as of March 2006. The growth of Spanish-language media outlets reflects the increasing importance of the U.S. Hispanic market. There is a well-documented desire by the Hispanic community to receive advertisements in Spanish. But Spanish-language advertising and Hispanic marketing are not similar. A one-size-fits-all application of Spanish-language formats to a Hispanic marketing campaign invokes the words of H. L. Mencken, that is, for every complex problem, there is one solution that is simple, neat and wrong. There are several distinctions that can be drawn between Hispanic and non-Hispanic markets. The Bureau of Labor Statistic's American Time Use Survey notes that Hispanics and Latinos spend more time each day purchasing goods and services than any of its measured ethnic groups.

This article reports on the new national TV campaign of Pepperidge Farm's Goldfish cracker as of January 2006. A dozen 60- and 30-second executions, via Young & Rubicam, are based on four scenarios that explore the friendship and adventures of Goldfish mascot Finn and his pals. They each have their own personalities and represent four Goldfish flavors.

This article looks at the trends concerning cheap-looking advertisements in the U.S. as of November 2006. No one knows when the trend began, but some point to Pets.com's notorious sock puppet or E*Trade's 2000 Super Bowl advertisement from Goodby, Silverstein & Partners, which showed the company's monkey mascot in a garage singing La Cucaracha and then the punchline: We just wasted two million bucks. What are you doing with your money? Recently, Vonage, the Internet telephony company, employed actual home movies as advertisements. Nokia's latest campaign features real users and is shot in digital video, which in effect looks like those users may have filmed themselves.

This article focuses on the problems with getting Philadelphia Eagles receiver Terrell Owens as a product endorser and the value of the selection of Ford Field as the site of Super Bowl XL in 2006, for media exposure for Ford Motor Co. Among others, Owens has endorsement deals with Nike and Gillette, for which he appears in a TV spot for Right Guard Xtreme Power Stripe with Drytek. According to Eric Smallwood, VP-marketing at Front Row Marketing Services, the exposure for Ford will be more long term and even more apparent before and during the game, because of the Super Bowl's 40th anniversary.

Reports on the marketing strategy of Philips in the U.S. market which mentions the company name in its sub-brand advertisements. Views of Enderson Guimmaraes, head of global brand management, on the strategy; Information on the advertising for its SmartTouch-XL razors; Effectiveness of the branding strategy.

Presents updates on mass media in the U.S. as of July 2005. Decrease in the rate base of "TV Guide" magazine; Information on a joint initiative between the Advertising Research Foundation, American Association of Advertising Agencies and Association of National Advertisers; Overview of the marketing efforts of several cable networks.

Reports on the launch of the first advertising campaign of health and beauty brand Burt's Bees in the U.S. Overview of the advertisement; Significance of the marketing strategy employed by the company according to BrandBuzz executive director Graham Turner; Challenges facing the owners of the brand.

Reports on the results of a study conducted by Mediaedge: cia regarding in-store marketing strategy in the U.S. as of June 27, 2005. Estimated fraction of grocery shoppers who notice in-store advertisements; Percentage of respondents who said that product demonstration is likely or somewhat likely to spawn a purchase; Possibility of older shoppers to be influenced by shelf signs.

Reports on the results of two marketing surveys on the effectiveness of product placement in the mass media in the U.S. Percentage of advertisers who participated in branded-entertainment projects; Disadvantages of using branded entertainment in marketing strategies according to Pepsi-Cola North America CMO Dave Burwick.