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The Parent Trap.
- Source :
-
MediaWeek . 1/8/2007, Vol. 17 Issue 2, p4-4. 2/3p. 1 Color Photograph. - Publication Year :
- 2007
-
Abstract
- The article reports on a one-year multimillion-dollar deal between the State Farm Insurance company and the cable television network Nickelodeon, that will enable State Farm to advertise on the network during 2007, and exemplifies the ways advertising marketers are becoming increasingly involved with the children's marketplace, in an effort to reach adult consumers.
Details
- Language :
- English
- ISSN :
- 1055176X
- Volume :
- 17
- Issue :
- 2
- Database :
- Academic Search Index
- Journal :
- MediaWeek
- Publication Type :
- Periodical
- Accession number :
- 23628184