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Newswire.
- Source :
-
Brandweek . 10/22/2007, Vol. 48 Issue 38, p5-12. 3p. - Publication Year :
- 2007
-
Abstract
- The article offers news briefs concerning issues related to the advertising and marketing industry. It is reported that ESPN and The Nielsen Co. will collaborate on measuring how consumers use media across a variety of platforms, including television, the internet and digital mobile devices. Fast food chain Taco Bell is launching a marketing strategy that positions that chain as American fast-food rather than tradition Mexican.
Details
- Language :
- English
- ISSN :
- 10644318
- Volume :
- 48
- Issue :
- 38
- Database :
- Academic Search Index
- Journal :
- Brandweek
- Publication Type :
- Periodical
- Accession number :
- 27198602