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Cabbage Patch Kids, Veggie Tales Harvested for Promos.

Authors :
Ebenkamp, Becky
Source :
Brandweek. 6/18/2007, Vol. 48 Issue 25, p8-8. 2/3p.
Publication Year :
2007

Abstract

The article discusses marketing and advertising strategies connected to the entertainment industry. The article comments on several marketing initiatives and tie-ins that the children's toy doll line the Cabbage Patch Kids are involved with. The article also looks at the promotional campaign for the motion picture release of "The Pirates Who Don't Do Anything-A VeggieTales Movie.

Details

Language :
English
ISSN :
10644318
Volume :
48
Issue :
25
Database :
Academic Search Index
Journal :
Brandweek
Publication Type :
Periodical
Accession number :
25455658