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BEYOND BREAKOUT.
- Source :
-
Brandweek . 7/12/2010, Vol. 51 Issue 27, p10-12. 3p. 5 Color Photographs, 1 Black and White Photograph. - Publication Year :
- 2010
-
Abstract
- The author explains the reasons for the reluctance of some marketers to invest in real-world gaming. Businesses that enter real-world gaming reportedly take a great risk but potential reap high profits such as the venture of Bravo into Foursquare. The author mentions that augmented reality which combines images of information with real-world footage can enable brands to connect with customers. INSETS: Technology Rocks;Games People Play.
Details
- Language :
- English
- ISSN :
- 10644318
- Volume :
- 51
- Issue :
- 27
- Database :
- Academic Search Index
- Journal :
- Brandweek
- Publication Type :
- Periodical
- Accession number :
- 52362894