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Stronger Philips Link For Norelco Brand.
- Source :
-
Brandweek . 9/19/2005, Vol. 46 Issue 33, p6-6. 1/3p. 1 Color Photograph. - Publication Year :
- 2005
-
Abstract
- Reports on the marketing strategy of Philips in the U.S. market which mentions the company name in its sub-brand advertisements. Views of Enderson Guimmaraes, head of global brand management, on the strategy; Information on the advertising for its SmartTouch-XL razors; Effectiveness of the branding strategy.
- Subjects :
- *MARKETING strategy
*ADVERTISING
*RAZORS
Subjects
Details
- Language :
- English
- ISSN :
- 10644318
- Volume :
- 46
- Issue :
- 33
- Database :
- Academic Search Index
- Journal :
- Brandweek
- Publication Type :
- Periodical
- Accession number :
- 18429898