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Pepperidge Farm Strikes Gold(fish) With TV Push.
- Source :
-
Brandweek . 1/9/2006, Vol. 47 Issue 2, p15-15. 1/2p. 1 Color Photograph. - Publication Year :
- 2006
-
Abstract
- This article reports on the new national TV campaign of Pepperidge Farm's Goldfish cracker as of January 2006. A dozen 60- and 30-second executions, via Young & Rubicam, are based on four scenarios that explore the friendship and adventures of Goldfish mascot Finn and his pals. They each have their own personalities and represent four Goldfish flavors.
Details
- Language :
- English
- ISSN :
- 10644318
- Volume :
- 47
- Issue :
- 2
- Database :
- Academic Search Index
- Journal :
- Brandweek
- Publication Type :
- Periodical
- Accession number :
- 19509249