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Your search keyword '"MARKETING strategy"' showing total 47 results
Start Over Descriptor "MARKETING strategy" Search Limiters Available in Library Collection Publication Type Reviews
47 results on '"MARKETING strategy"'

1. Courtside to Catwalk.

Author

Zhang Shasha

Subjects
*BRAND name products, *MARKET share, *BRANDING (Marketing), *MARKETING strategy, *CLOTHING & dress
Abstract

The article discusses the surging demand for sports fashion in China and its impact on the consumer landscape. It highlights the shift towards niche sportswear becoming an integral part of China's fashion scene, with brands like Arc'teryx and Salomon gaining popularity among trendsetters. The rise of athleisure, driven by factors such as increased health awareness and social media promotion, has led to significant growth in the outdoor apparel market. Domestic sportswear brands, like ANTA, are also competing with international brands for market share and are focusing on product innovation and effective marketing strategies. [Extracted from the article]

Published
2023

4. Advanced Introduction to Marketing Strategy: Edited by George S. Day, Cheltenham, UK: Edward Elgar, 2022, 127 pp., ISBN 978-1-80037-790-5, list price: ₤85 (hardback), ₤15.95 (paperback), and as an eBook on Google Play: https://Play.google.com/Store/Search?q=9781800377899&c=Books&hl=en_GB

Author

Di Benedetto, C. Anthony

Subjects
*CUSTOMER cocreation, *MARKETING strategy, *ELECTRONIC books, *PRICES, *VALUE proposition, *SOCIAL media
Abstract

In Chapter 1, Prof. Day develops a definition of marketing strategy, and outlines the benefits of taking a marketing strategic approach, centered on customer orientation and sustaining superior customer value. Day proposes a model of customer solutions (the CVP Octagon) which integrates many dimensions that can be used to better understand customer requirements and deliver a solution that mutually benefits the firm and its customer. Design thinking requires deep interaction with customers to creatively, and iteratively, solve customer problems; the first step is a deep understanding of customer problems gained through observation. Marketing...is the whole business seen from the -customer's point of view. [Extracted from the article]

Published
2023
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8. Encyclopedia of major marketing strategies, volume 4: edited by Mathew Miskelly, Farmington Hills, MI, Gale, 2019, 500 pp., $683.00, ISBN 978-1-4103-8934-3.

Author

Fadel, Stephen

Subjects
*MARKETING strategy, *ENCYCLOPEDIAS & dictionaries
Abstract

Further volumes arrived in 2007 (volume two) and 2013 (volume three), which also initiated the change of title to the I Encyclopedia of Major Marketing Strategies i ( I EMMS i ). Using the 3,032-word entry on the company Walmart and its ad campaign The Box as an example, articles start with a short bulleted list of Key Concepts. For example, the Marketing Tactics portion for Walmart (639 words) includes descriptions such as "The film opens with a big blue box..." and "Her Walmart film begins on..." ("Walmart", [3], p. 455). [Extracted from the article]

Published
2019
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12. Super Strategist.

Subjects
*ADVERTISING, *MARKETING strategy, *NONFICTION
Published
2021

16. REVIEW OF MARKSTRAT3.

Author

Burns, Alvin C.

Subjects
*COMPUTER software, *SIMULATION games in education, *SIMULATION methods in education, *MARKETING strategy
Abstract

Reviews the computer program and marketing strategy simulation game "MARKSRAT3" from Strat*X.

Published
1997
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17. Review: Bad Science by Ben Goldacre.

Author

Bond, Michael

Subjects
*MARKETING strategy, *NONFICTION
Abstract

The article reviews the book "Bad Science," by Ben Goldacre.

Published
2008

18. Dine Now, Sign Later.

Author

Jones, Malcolm

Subjects
*BOOK industry, *SALES promotion, *MARKETING strategy, *PUBLISHING, *AUTHORS
Abstract

Examines the increase in the use of "presell tours" by publishing companies. Reports that presell tours, or meetings arranged by publishing companies between authors and booksellers, are a new method of persuading stores to carry new titles; Suggestion that presell tours are beginning to replace the more traditional book tours; Discusses how sales of the novel "The Wild Girl," written by Jim Fergus, benefited from a presell tour.

Published
2005

25. AD REVIEW.

Subjects
*MARKETING strategy
Abstract

The article reviews the rebranding campaign developed by ad agency Leo Burnett for fastfood restaurant McDonald's.

Published
2015

27. The bullcrap chronicles.

Author

HUNE-BROWN, NICHOLAS

Subjects
*MARKETING strategy, *NONFICTION
Abstract

A review of the book "Trust Me, I'm Lying: Confessions of a Media Manipulator," by Ryan Holiday is presented.

Published
2012

29. Jerry bears, doobage and the invention of social networking.

Author

Timm, Jordan

Subjects
*MARKETING strategy, *NONFICTION
Abstract

The article reviews the book "Marketing Lessons From the Grateful Dead: What Every Business Can Learn From the Most Iconic Band in History," by David Meerman and Brian Halligan.

Published
2010

33. Hot Product: Crystal Light on the Go.

Author

Thompson, Stephanie

Subjects
*FRUIT drinks, *MARKETING strategy, *SALES promotion, *SALES
Abstract

Evaluates Crystal Light on the Go low-calorie drink mix from Kraft. Key features and available flavors; Product sales as of June 2005; Information on the marketing strategy used for the promotion of the product.

Published
2005

35. Science of Sex, at Showtime.

Author

CHENEY, ALEXANDRA

Subjects
*MARKETING strategy
Abstract

The article offers information about the television (TV) program "Masters of Sex," starring Michael Sheen and Lizzy Caplan, produced by Michelle Ashford, on cable TV network Showtime, including Showtime's marketing campaign to promote the series.

Published
2013

36. MIT Will Have A Way with Words.

Subjects
*MARKETING strategy, *INDUSTRIAL management, *PROFESSIONAL employee training
Abstract

A description of the multilingual Global Executive Academy certificate program being offered at the MIT Sloan School of Management in Cambridge, Massachusetts is provided.

Published
2013

39. ESTRATEGIAS DE MARKETING.

Subjects
*MARKETING strategy, *NONFICTION
Abstract

Se presenta una reseña del libro "Estrategias de marketing" de José Luis Munuera Alemán y Ana Isabel Rodríguez Escudero.

Published
2011

46. The analytic difference.

Subjects
*MARKETING strategy, *NONFICTION
Abstract

The article reviews the book "Competing on Analytics: The New Science of Winning," by Thomas H. Davenport and Jeanne G. Harris.

Published
2007

47. Is 7 Million Copies as Good as It Gets?

Author

Andriani, Lynn

Subjects
*MARKETING strategy, *BEST sellers
Abstract

The article focuses on the marketing strategy behind the book Fix-It and Forget-It Cookbook. The volume, published by Good Books and released in the U.S. in April 2006, became one of the top-selling books in several retail stores during the first days of sales without advertising or promotion. An additional series of the cookbook has been released.

Published
2006

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