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REVIEW OF MARKSTRAT3.

Authors :
Burns, Alvin C.
Source :
Marketing Education Review. Spring97, Vol. 7 Issue 1, p89-90. 2p.
Publication Year :
1997

Abstract

Reviews the computer program and marketing strategy simulation game "MARKSRAT3" from Strat*X.

Subjects

Subjects :
*COMPUTER software
*SIMULATION games in education
*SIMULATION methods in education
*MARKETING strategy

Details

Language :
English
ISSN :
10528008
Volume :
7
Issue :
1
Database :
Academic Search Index
Journal :
Marketing Education Review
Publication Type :
Academic Journal
Accession number :
6490335
Full Text :
https://doi.org/10.1080/10528008.1997.11488583
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